Bangalore, India – Indian energy solutions brand Luminous Power Technologies has launched a new campaign this Diwali that takes their philosophy of illuminating lives to the masses. Conceptualised by Grey India, the campaign was launched with a heartwarming film that highlights the difference such gestures can make in the lives of those around us.
The campaign via Grey India captures the essence of Diwali and shows the importance of spreading light and happiness in the lives of others, as Luminous urges India to make this Diwali about celebrating the spirit of giving and making a difference in someone’s life.
The campaign film features a father who works hard as a driver and takes errands to get his daughter through school, in which she’s having a bit of difficulty studying at night since power outages are common. Then the father’s boss helps him out by giving him a proper alternative light source for this Diwali, literally bringing light into their lives.
Talking about the campaign, Neelima Burra, chief strategy and transformation officer at Luminous Power Technologies, said, “Luminous has always been at the forefront of innovation and social responsibility. The campaign highlights our deep commitment to lighting up not only homes but also lives to dream bigger and achieve higher. In a country where long power outages are common, we remain dedicated to lighting up lives in India.”
“This Diwali, let us join hands to express our gratitude and spread the joy of giving. Together, we can make this Diwali truly special by spreading light, happiness, and hope, ensuring that the light of progress reaches everyone, even in the darkest hours,” she added.
Meanwhile, Anusha Shetty, chairperson and group CEO of Grey Group India, commented, “Power Cuts are real in India, and living in larger homes with inverters and solar solutions, we sometimes miss seeing a reality. Many of us already help with fees and clothes, but our extended family requires a bit more power in their lives. I am glad we could partner with Luminous on this Diwali vision.”
