Singapore – Global logistics brand Toll Group has unveiled its refreshed brand direction ‘Curiosity in Motion’, including a new brand campaign ‘Think Outside the Box’ to show how the company delivers value for businesses in an era of disruption.
The end-to-end brand positioning was done with integrated communications agency VCCP Singapore in line with the company’s new focus on the Asia Pacific region. According to VCCP, the agency has been tasked with refreshing the brand’s strategy to communicate Toll’s ‘Pivot to Asia’.
Toll’s Chief Corporate Affairs and Marketing Officer, Zed Ivankovic, said the new brand positioning and campaigns are a ‘fresh, bold expression’ of how Toll makes an impact on businesses.
“Our new brand and campaign [highlight] how we at Toll push beyond the status quo to find new and better ways to deliver value for our customers… With our new brand identity and campaign, our people play a starring role, bringing their curiosity and spirit of progress to life with curiosity in motion,” said Ivankovic.
On working with VCCP Singapore, Ebrahim Kazi, global head of brand at Toll, also commented, “With the help of VCCP, the new campaign perfectly captures the changing consumer demands and positions Toll as a true partner that will be able to solve business challenges of today while continuously developing innovative solutions for tomorrow.”
Meanwhile, Andrew Hook, executive creative director at VCCP Singapore said that the campaign ‘Think Outside the Box’ is a tangible expression of Toll’s commitment to innovation, and the ‘spirit of curiosity’ that is powering its drive into the APAC region.
The campaign will run across social media in markets covering Australia, Asia, and Europe.
