Seoul, South Korea – LG Electronics’ AI-powered ‘Radio Optimism’ campaign has gained online digital traction with 30 million social engagements and 2.4 billion views worldwide through amassing 700,000 AI-generated songs.
Messages of love dominated the songs, followed by gratitude and encouragement, with family emerging as the most frequent recipients.
Designed to counter the sense of disconnection often linked to social media, the campaign invited users to write a message, choose a genre and vibe, and instantly receive a custom AI song.
By transforming words into music, LG brought its “Life’s Good” brand promise into digital spaces where people connect most.
Contributing to the traction, influencers played a key role in amplifying its reach. Fans even produced team anthems and pet tributes, showing the many ways people express care through music.
Kim Hyo-eun, head of LG’s brand management division, said the initiative reminded people of enduring values, “Through this creative campaign, we believe we helped people rediscover the enduring values that remain unchanged even in times of change and volatility.”
By using properly licensed music from original artists, LG ensured responsible use of AI while building a global movement of optimism, connection, and shared humanity.
The campaign was launched to the public this year, building on LG’s track record of purpose-driven campaigns. Last year, LG also launched ‘Optimism Your Feed,’ geared to inject positivity into algorithm-driven content.
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)