China – Apple China has unveiled its first-ever ‘Shot on iPhone’ music video collaboration, teaming up with superstar Jackson Wang to spotlight the advanced camera capabilities of the new iPhone 17 Pro.
Titled ‘Let Loose’, the music video is a personal project for Wang, which he co-directed with Ojun Kwon. The film explores his transformation and artistic evolution, portraying his journey of overcoming difficult times and embracing a renewed sense of self.
Produced entirely on the iPhone 17 Pro in partnership with TBWA\Media Arts Lab Shanghai, the video highlights Wang’s dynamic performances while demonstrating the device’s upgraded camera system. The new 48MP telephoto lens with 8x optical zoom, the 48MP ultra-wide camera, and support for 4K 120 fps recording were used to capture sharper details, flexible framing, and smooth slow-motion sequences.
The release forms part of a wider campaign that includes brand films, social content, and behind-the-scenes tips from Wang on maximising the iPhone’s creative tools. The rollout spans Apple’s and Wang’s digital platforms, along with outdoor activations in Shanghai, Suzhou, and Tianjin.
The campaign debuted on September 10, with the full music video launching on September 12, 2025.
