Tag: Music
Hong Kong – Fashion Walk has launched a neighbourhood-wide marketing initiative titled “Paterson Vibe”, bringing together local and international brands in Causeway Bay’s Paterson Street through a series of experiential activations running over several weeks from late May 2026. Positioned as a...
![[Creative Work] Spotify 20 years](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Spotify-20-years.jpg)
Singapore – For millions of users across Asia and beyond, music streaming has become less about background listening and more about documenting life in real time. Spotify is now leaning fully into that behaviour with “Spotify 20: Your Party of the Year(s)”, a new interactive experience celebrating...
In a statement online, Tero Radio stated that their closure was in response to shifting trends in media consumption, and that they have faced significant challenges that have made it impossible for them to continue.
Stockholm, Sweden — Spotify has unwrapped its 2025 Wrapped campaign, introducing a bold creative refresh and expanded real-world experiences for listeners around the globe. The campaign’s visual identity takes inspiration from analogue mixtapes, reimagining a year of listening as a modern “visual...
Speaking about his plans to address some of the school’s marketing painpoints, Sivaram said that the key objective for him would be to communicate Aureus’ newest product innovations.
Hamamatsu, Japan – Yamaha Music Innovations (YMI) has announced a partnership with POPS, a Southeast Asia-based entertainment company, to promote music culture across Indonesia and Vietnam. “We are thrilled to collaborate with POPS, which boasts an overwhelming customer base in Southeast Asia,” said...
Sweden – Spotify has announced a set of platform updates and policy changes aimed at protecting artists, songwriters, and producers from the misuse of artificial intelligence. One of the main measures is stricter enforcement against impersonation, particularly the use of AI-generated vocal deepfakes....
Seoul, South Korea – LG Electronics’ AI-powered ‘Radio Optimism’ campaign has gained online digital traction with 30 million social engagements and 2.4 billion views worldwide through amassing 700,000 AI-generated songs. Messages of love dominated the songs, followed by gratitude and encouragement,...
The campaign will run across broadcast media, streaming services, online platforms, and social media, with initial placements in the United States and the United Kingdom.
US – Nike and Spotify have expanded their partnership with the launch of ‘Make Moves’, a global campaign encouraging teen girls to stay active through music. The initiative builds on a pilot in the UK and is now rolling out across Europe, the Middle East, Africa, and the US. The concept is straightforward:...
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