Philippines – LG Electronics has appointed the digital agency DDB Philippines to handle its social and digital communications locally.
As part of the partnership, DDB Philippines will lead LG Electronics communications strategy for its product portfolio.
The appointment underscores the agency’s expertise, with the new partnership signalling a good start this year for DDB Philippines.
LG Electronics, a major consumer electronics corporation, has a wide range of products spanning home appliances, entertainment, and business solutions.
“It’s only February, and we’re already setting the pace for what’s to come. Winning another global brand reflects the strength of our people, our creativity, and our deep understanding of brands that make a difference in people’s lives. We’re beyond excited and grateful to work with the brilliant brand team of LG Electronics,” Shackie Caccam, deputy executive creative director of DDB Philippines, said.
“Influencing the course and future of this leading global brand in the Philippines is a dream milestone for us at DDB, and a shoutout to the young team for their hard work and accountability to the craft,” Caccam added.
