Singapore – Regional e-commerce platform Lazada has launched an augmented reality-powered feature called ‘Virtual Try-On’, where users can instantly sample products with pictures or live videos of themselves before making a purchase.
Users are able to immerse themselves with hyper-realistic virtual makeovers, try-on beauty products in real-time with true-to-life results. The ultra-personalised experience is straightforward and instantaneous, increasing customer satisfaction and confidence, and helping create great shopping journeys, without the need for physical product sampling.
The feature leverages Perfect Corp’s try-on platform, allowing consumers to preview their looks with the in-store experience in their homes via the LazMall flagship stores of Bobbi Brown, Estée Lauder and M.A.C.
Alice Chang, founder and CEO at Perfect Corp, said, “Here at Perfect Corp, we pride ourselves on delivering market-reading AI and AR-powered virtual makeup try-on solutions that seamlessly integrate into our brand partners’ channels, and help them create high touch, customised, and ultra-realistic virtual shopping experiences. We are excited to partner with Lazada to bring our revolutionary solutions to their customers.”
Meanwhile, James Chang, chief business officer at Lazada, commented, “With Lazada’s shoppertainment strategy, we are excited to collaborate with more partners and introduce new virtual enhancements to uplift consumers’ experiences especially as e-commerce becomes an integrated part of lifestyles in Southeast Asia.”
He added, “This latest successful pilot is testament to the great partnerships we have and our commitment to scale up such immersive real-world experiences with more brands and products. Shoppers will definitely get to easily discover and try more new products while having fun with their friends and family when shopping on the platform.”
