Singapore – Enterprise Singapore (ESG), the statutory board under the Ministry of Trade and Industry in Singapore, has partnered anew with e-commerce platform Lazada to reintroduce its ‘E-commerce Booster Package’, an initiative that encourages local SMEs and brands to shift to digital.
The ‘E-commerce Booster Package’, which was initially rolled out last year, has been relaunched by ESG on 16 May, with the aim to help retail businesses affected by the pandemic to diversify their revenue channels and defray business costs of going online.
Through the new partnership, Lazada will be putting together three specially curated packages, which are basic, standard, and premium, offering different value propositions to cater to different merchant appetites. The packages will help boost businesses across areas of content creation and store decoration, onboarding and incubation, as well as an advance training class, and marketing credits, among others. Each package is designed to eliminate barriers to selling online.
Availing the package, retailers can enjoy an 80% subsidy off qualifying costs, up to S$8,000. In addition to the assistance on content and creative marketing efforts of brands, the onboarding packages will also come with marketing and shipping credits, and a dedicated account manager.
Furthermore, under the ‘Premium’ package, valued at S$28,890, qualifying retailers only need to pay S$2,000 after the subsidies, which amounts to 93% in savings.
The deadline for interested parties to apply for the ‘E-commerce Booster Package’ via Lazada is 16 November 2021.
Enterprise Singapore’s Assistant Chief Executive Officer Dilys Boey commented that they are heartened by the support shown by industry players like Lazada who have continued to work with ESG to help retailers accelerate their move to acquire more customers online.
“With the support of our E-Commerce Booster Package, we hope to lower the barriers for retailers to build new digital capabilities, like digital marketing or product positioning, which will not only help sustain operations in the immediate term but also strengthen their competitiveness beyond the pandemic,” said Boey.
Meanwhile, James Chang, the CEO of Lazada Singapore, said that it is part of Lazada’s mission to empower retailers and transform them for the future – as e-commerce increasingly becomes part and parcel of the way to shop, it will be an avenue that retailers cannot ignore.
“If retailers fail, e-commerce also fails. We want to extend our hand and do our part to see merchants through this period where the pandemic is ravaging many industries, especially retail,” said Chang.
In May this year, Lazada has also announced its partnership with Great Singapore Sale (GSS), offering benefits including three months 0% commission for new LazMall sellers, as well as a free live streaming slot on the platform, exclusively for members of the Singapore Retailers Association (SRA) who take part in GSS.
