Singapore – With most Singaporeans turning to online services to suit their lifestyle, ComfortDelGro has partnered up with leading e-commerce Lazada to house its taxi services in an additional platform. The tie-up is a first-of-its-kind in the country and will offer its shoppers taxi bookings within the app.
The partnership aims to provide an integrative app experience to shoppers, allowing them to conveniently book cabs while browsing and shopping. Lazada believes that the new offering in the app will bolster its reputation as a one-stop destination for customers’ daily needs. With ComfortDelGro Taxi, meanwhile, it expects to expand its reach by tapping into Lazada’s wide customer base, particularly the younger demographic of shoppers.
As part of the partnership, there will be a six-month-long promotion that gives Lazada shoppers 4% off all ComfortDelGro taxi booking trips. Customers can also enjoy greater savings by purchasing and redeeming rides booked through Lazada using promotional codes from the ComfortDelGro LazMall store.
According to James Chang, the CEO of Lazada Singapore, they are excited to be the first and only e-commerce platform in Singapore to offer customers taxi-booking services within a shopping app, and through ComfortDelGro Taxi, a familiar and trusted homegrown taxi operator no less.
“This will enrich the shoppertainment experience for customers who are already browsing, playing games, and watching live streams on the app, and with the added convenience of booking taxis, customers can utilize one app to shop, play and travel. We look forward to a successful partnership with ComfortDelGro Taxi, to explore more value-adding services that our shoppers appreciate,” said Chang.
Meanwhile, Ang Wei Neng, the CEO of ComfortDelGro Taxi, commented, “It has always been our aim to have our taxi booking services within reach of shoppers. What better way to do it than to have our booking services readily accessible through the Lazada app, one of the most popular platforms today. We hope that shoppers will find the experience – from shopping to traveling – a seamless one.”
Lazada shoppers can start booking taxis by clicking the ‘ComfortDelGro’ tab on the e-commerce app.
Just very recently, ComfortDelGro has also launched its first-ever ‘one-stop’ lifestyle and mobility app called ‘Zig’, which enables its users to book taxis, plan journeys, and find deals, as well as make dining reservations, among others.