Sydney, Australia – Creative media agency Slingshot has been appointed by Krispy Kreme to handle its media duties in Australia.
Slingshot will manage the media strategy, planning, and buying for Krispy Kreme Australia. The independent Sydney-based agency will also be working on the brand’s biggest campaigns in the year ahead.
Slingshot’s appointment by Krispy Kreme follows the agency’s series of client wins, including Inghams, Standards Australia, Pacific Smiles, and Capilano last year.
Speaking on the appointment, Jane Waterhouse, managing director at Slingshot, said, “The year has started with a bang for Slingshot with Krispy Kreme joining our continually growing portfolio of clients. We welcome the opportunity to bring our signature unconventional intelligence (UI) across media strategy, planning, and implementation to help not only maintain but further deepen Krispy Kreme’s position as Australia’s most loved sweet treat brand.”
Meanwhile, Olivia Sutherland, marketing director at Krispy Kreme, shared, “We are delighted to partner with Slingshot to further propel the Krispy Kreme brand across Australia. They showed strong commercial thinking and a comprehensive media strategy that has us motivated for the year ahead.”
