Australia – Australian customer-owned mutual bank Beyond Bank has announced the appointment of digital agency Orchard to support its digital transformation journey.
In this appointment, Orchard’s remit will cover the redevelopment and redesign of Beyond Bank’s website. The full digital transformation is expected to make banking even more seamless and integrated for the bank’s 300,000 customers.
Beyond Bank aims to enhance its customers’ banking experiences across its range of digital platforms, creating a state-of-the-art digital environment.
The Orchard agency’s appointment comes after a competitive bid process. The bank disclosed that alignment of values played a key role in their decision to hand the mandate to the agency.
Wai Kwok, CEO at Orchard, said, “Beyond Bank is driven by a mission to create a banking environment like no other, placing paramount importance on delivering personalised, community-focused experiences.”
“This mission is incredibly aligned to our belief in connected experiences, and to be able to partner with individuals who not only aspire to elevate the banking experience but also share our commitment to values in every aspect of their work is incredibly exciting for us. This partnership reflects Orchard’s ongoing commitment to enhancing the digital landscapes of organisations, ensuring their values align with the communities they serve,” he added.
Speaking on the appointment, Tonina Iannicelli, senior manager digital at Beyond Bank, also shared, “We deeply appreciate Orchard’s dedication to understanding not only our customers but also the essence of Beyond Bank itself. Their commitment to our community-focused banking approach resonated with us, making them the perfect choice for this transformative journey.”
