Singapore – Kargo has announced the launch of its new proprietary service ‘CORE’ (Create Once, Run Everywhere) in APAC. This solution is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale.
A combination of creativity and technology, CORE empowers brands to reach their audience at the right time, in the right environment, and on the right screen. Kargo originally launched CORE in APAC for video and has now expanded the offering with a cross-screen enhanced pre-roll that runs across mobile, tablet, desktop, OTT and CTV.
Kargo is also adding creative capabilities including its popular mobile-only ad formats, such as Runway for desktop and tablet with adhesion, in-article, and outstream formats to follow. This means that advertisers can now create once and run enhanced video and display ad formats seamlessly on both desktop and mobile devices, maximising efficiency and impact.
As well as driving creative consistency, Kargo CORE has a range of other benefits including easy activation through direct PMP and programmatic guaranteed channels. Brands can also get extended reach on their preferred device with the ability to retarget users with a personalised experience to build stronger brand-customer relationships.
Lastly, Kargo’s offering enables brands to optimise campaigns and analyse performance to ensure resources are directed to the most effective channels, reducing waste.
Robert Leach, general manager for APAC at Kargo, said, “According to IPSOS 75% of a campaign’s success is driven by creativity. But as consumers flip through devices, maintaining cross-screen consistency with memorable ads is a necessity. So, given the high costs and lengthy turnaround times, how can brands tackle this task? The answer lies with Kargo’s newly expanded CORE creative suite.
He added, “Advertisers in APAC will see higher performance against their goals with our CORE offering, which makes it easy to run creative from a single campaign across different channels and screens. Our creative science innovation provides the perfect combination of automation and innovation to help advertisers cut through the clutter and achieve success.”
