New York, USA – Adtech company Kargo has acquired cloud-based video technology SaaS company Ziggeo. This move will see Ziggeo bringing a suite of products to Kargo’s growing omnichannel platform, including a video player, video recording capabilities, and numerous APIs.
The acquisition will also enable Kargo to quickly expand its video offering with exclusive products that deliver value for audiences, brands, and publishers alike.
Over the coming months, Kargo will be focusing on building a next-generation ad-supported video player for publishers with the ultimate goal of creating a marketplace of advertising opportunities and content from content creators.
Moreover, Ziggeo’s award-winning API and mobile-friendly design make it the ideal platform for next-generation video products, as Kargo looks to set a new standard for future digital video innovation within the industry. The Ziggeo developer team will also be joining Kargo to set the strategic direction for the combined organisations’ video player roadmap in order to deliver differentiated video ad products for advertisers.
Oliver Friedmann, founder and CTO at Ziggeo, commented that the Ziggeo team is thrilled to join Kargo, a company that shares our vision to deliver innovative and breakthrough experiences for their customers that grab attention.
“Together, we plan to launch new video products that will benefit from our combination of video player, video recording technology and sophisticated transcoding pipeline, which will be integrated into Kargo’s new and existing publisher partners and clients,” said
Meanwhile, Harry Kargman, founder & CEO at Kargo, said that video is the fastest growing channel where consumers spend time to consume and create content, and they will innovate within this channel bringing new solutions to the open web.
“Video innovation across the open web has been stagnant and we plan to disrupt the industry with new ideas and formats for advertisers and content creators. With Ziggeo, we can level up video advertising with unique, disruptive and industry-changing video formats and capabilities that meet consumers where they are and drive impactful experiences,” added Kargman.