Kuala Lumpur, Malaysia — Astro has introduced a new leadership structure as it looks to accelerate its next phase of growth, strengthening its capabilities across commercial strategy, digital growth, marketing, and corporate affairs.
The move comes as the company continues its transformation efforts amid changing consumer habits and an increasingly competitive media landscape.
Under the new structure, Astro has redesignated Tai Kam Leong as Chief Commercial Officer (CCO), where he will oversee the company’s integrated commercial strategy across consumer, enterprise and advertising businesses.
In his expanded role, Tai will lead efforts to unify Astro’s revenue streams, strengthen market reach and create greater value for advertisers, partners, and customers.
Astro has also established the new role of Chief Digital Growth Officer (CDGO), appointing Rene Menezes to lead KULT, Digital Business, and Digital Campaign & Operations.
Menezes will be responsible for identifying and scaling new revenue opportunities as Astro continues to invest in its digital growth agenda.
Meanwhile, Christinne Lim has been appointed Chief Marketing Officer (CMO), taking charge of the company’s marketing and communications functions to strengthen brand visibility and audience engagement.
Laila Saat has also assumed the newly created position of Chief Regulatory & Corporate Affairs Officer (CRCAO), overseeing regulatory affairs, corporate communications and environmental, social and governance (ESG) initiatives.
According to Astro, the appointments are intended to support the company’s broader transformation agenda, which includes initiatives such as Astro X3 and continued investments in premium local content and integrated advertising solutions.
The refreshed leadership team is expected to play a key role in driving commercial excellence, strengthening stakeholder engagement and delivering sustainable growth across Astro’s business.
With the appointments, Astro aims to enhance its ability to respond to evolving market opportunities while creating long-term value for customers, advertisers and shareholders.
