Singapore – As part of the company’s move to strengthen its presence in Asia-Pacific, particularly on its known market research practice, Kantar has announced the promotion of Ilana Sanborn as the new head of Kantar Marketplace in APAC.
First launched in 2019, Kantar Marketplace is a market research platform that empowers insights professionals, marketers and agencies to build meaningfully different brands with speed and agility.
Formerly leading both Australia’s innovation practice and the Kantar Marketplace growth strategy for Australia, Sanborn will continue leading the Kantar Marketplace portfolio in Australia and remain a member of the Kantar Australia Board.
Speaking about her appointment, she stated that she finds her work incredibly motivating, especially when she shows a client the capability of the platform. She adds as well as part of her work, she also demonstrates how Kantar is evolving into a business that uses technology such as artificial intelligence and technology platforms to better understand human behavior.
“I’m especially looking forward to working with our teams across the region and partnering with our fantastic clients as they test, learn and move faster. As the speed at which the competitive environments of our clients evolve gets faster, Kantar is ready to support them in that challenge. As we launch more products through this platform, Kantar Marketplace will transform the way we engage with, and support, our clients – especially as we navigate out of the pandemic,” Sanborn stated.
She added, “I’m proud to work for a business that has continuously allowed me to grow by investing in my career across multiple roles and markets. I am very excited to have this opportunity to drive growth of the Kantar Marketplace platform across Asia-Pacific to the same heights we are experiencing in Australia.”
Meanwhile, Tim Kelsall, chief client officer for Asia-Pacific at Kantar, commented, “Kantar is continuing to invest in an agile business development and servicing team across the region. Concurrently, we are also investing in wider solutions covering creative and digital testing, concept and innovation testing and on-demand surveys through the Kantar Marketplace platform.”
He added, “I am thrilled to have Ilana work with a wider client base across Asia-Pacific in this expanded role as she leads our commercial growth, product development and client success through Kantar Marketplace.”
