Singapore – Global social media monitoring and competitive intelligence company Digimind has appointed Josh Drasta as its new general manager, APAC.
In the new role, Drasta will be working on growing Digimind’s team and clients in the APAC region with best-in-class social media intelligence and monitoring solutions for the company’s APAC clientele.
In an interview with MARKETECH APAC, Drasta shared his excitement over the new role. “Be it an SDR role, closing the deals, managing accounts, caring for customers’ success, generating insights out of data, or proposing new marketing strategies – I have touched pretty much every side of the roles of our team. This makes me very excited to be hands-on across these areas, get a feel for the business, and find avenues to expand our activities,” he said.
Prior to joining Digimind, Drasta held the sales lead role at Google, where he helped increase its advertising business and product adoption growth by educating, and promoting solutions to its customers, amongst other responsibilities.
Talking about his experience at Google, he shared that the role gave him the chance to work alongside incredibly talented people and on challenging projects such as working with Google’s highest potential agencies and their C-suite, as well as with business owners of the EMEA region’s most promising businesses.
He added, “At the same time, I was very intrigued about the opportunity to help to grow Digimind and Onclusive in the APAC region at a very special time, given the integration and the future product roadmap. The size and operations of Google and Digimind & Onclusive cannot be compared, but fundamentally, the goal is the same – delight the customers, push the limits of what’s possible to deliver with our products, and grow the team. This is exactly what is close to my heart, and I am very excited to make this my [day-to-day] activity.”
Moreover, he said that the experience at Google gave him the opportunity to learn, adapt, A/B test, and execute a plethora of projects, which he will be bringing forth to his new team at Digimind.
Drasta was also previously a sales director for APAC at consumer insights platform Linkfluence. He also has a wide experience in business development and marketing from companies such as Isentia, Socialbakers, and Groupe PSA.
Last year, Digimind onboarded media monitoring company Onclusive with the goal of delivering a complete suite of market-leading global media monitoring, measurement, and management solutions to PR and communications teams.
