Singapore – Global digital media agency, JOLT Digital continues its growth momentum with the strategic appointments of Khairul Helmi as business director and Truman Tan as associate manager.
Helmi will be based in Singapore, reporting directly to Jason Tan, general manager at JOLT Digital. His role will involve overseeing JOLT’s diverse portfolio of clients, including Kaspersky, CIMB, Alteryx and ESSEC Business School.
Meanwhile, Truman will report to Helmi and will focus on clients such as Kaspersky, ESSEC, and Alteryx. Truman brings a strong background in offline and online media, covering social, programmatic, and search for FMCG, luxury, and technology brands.
In Asia, operating from Singapore and Vietnam, where JOLT established an office in 2023, Helmi will lead a team of 10 professionals. His responsibilities encompass crafting award-winning strategies and actively contributing to JOLT’s expansion in the region. Moreover, his background in digital media, programmatic buying, and marketing spans both agency and client roles.
He started his career at IPG Mediabrands in Singapore, where he provided thought leadership to major clients such as Johnson & Johnson, eventually growing his team to 6 members. After working on the client side at DFS in Hong Kong, Khai enhanced his programmatic skills at Publicis Media Group, where he served as programmatic operation director.
Speaking on Helmi’s appointment, Jason Tan said, “Having worked with Khai before at Publicis, I am happy to welcome him as business director at JOLT. Khai brings a unique mix of digital and marketing skills from agencies and clients. His recent stint as an entrepreneur was the cherry on the cake as he developed skills such as agility, flexibility and critical thinking which nowadays are essential skills for delivering above and beyond for our clients.”
Meanwhile, Jason also commented on Truman’s appointment, “I am delighted to join such a dynamic agency who not only leverage major platforms such as Meta and Google, but also add innovation to the media plan with adtech platforms and their own proprietary technology for budget optimisation. This is what I was looking for: pushing the agency boundaries and helping build a new breed of agency.”
