Australia – Full-service creator company Jellysmack has announced the launch of its new catalogue licensing venture for the video sharing platform giant YouTube. Through that venture, Jellysmack invites YouTube content creators to some upfront capital in exchange for licensing videos in the creator’s YouTube library.
As part of that venture, the company is offering lump sum payments ranging from US$50k to US$50m or more to qualifying creators. This catalogue licensing venture brings the Jellysmack Creator Program’s total plan for creator investments to US$750m.
Jellysmack’s new catalogue licensing model gives creators an upfront cash infusion to take the next steps for business growth without giving up any equity in their intellectual property, brand, or new ventures. While many creators are expected to use the funds for common needs like scaling content creation, hiring additional team members, launching new business ventures, or securing studio space, creators can use the capital for anything they choose.
Additionally, the company does not participate financially in any newly uploaded YouTube video content. This non-dilutive design allows creators to remain fully independent and at the helm of their burgeoning enterprises.
Laurent Hulin, general manager for APAC at Jellysmack, said, “Whether a creator is looking for upfront capital to invest in production or to focus on long term multi-platform growth, we’re ready to back creators with over US$750m committed to catalogue licensing. Between the Jellysmack Creator Program and the introduction of Catalog Licensing, Jellysmack is committed to empowering creators as solopreneurs. It’s all part of our creator-driven mission to empower creators behind-the-scenes to go bigger.”
The catalogue licensing venture established yet another pathway for Jellysmack to support creators as business owners. Creators can either opt for a deal to receive immediate capital in exchange for licensing some of their YouTube catalogue, take part in the Creator Program for multi-platform monetisation over time, or participate in both.
In addition, Jellysmack got its start by building and scaling dozens of its own video channels like Beauty Studio, Oh My Goal, and Gamology into the world’s leading social communities. This first-hand knowledge plus the company’s unmatched technology, puts Jellysmack in a unique position to support individual creators not just financially, but also strategically.
Ezechiel Ritchie, country manager for SEA and ANZ at Jellysmack, commented, “Jellysmack is creator at heart. We have grown some of the largest communities on social media. Unlike pure financial partners, we think like creators and understand how to support creators’ big dreams. Our Catalog Licensing offer enables creators to access the value of their back-catalogue today, instead of waiting to collect the revenue over the next three to five years.”
He added, “By receiving the revenue upfront for their old videos, creators no longer have to wait years for YouTube to pay out back catalogue earnings and can invest that revenue to grow their business. It’s not a loan and their past content can fund their future success.”
Jellysmack has partnered with some of YouTube’s largest content creators such as MrBeast, PewDiePie, and Nas Daily.
