Melbourne, Australia – iProspect, the media agency under the dentsu network, has announced the appointment of former chief media officer at Cummins&Partners Paul Murphy to be its newest managing director in Melbourne. The appointment takes effect on 10 January 2022.
He brings into the agency 25 years of experience working agency- and client-side in Melbourne, Brisbane, and Adelaide, and assuming national roles across traditional, digital, planning, and buying.
Prior to Cummins&Partners, Murphy also had notable roles working for companies like Carlton & United Breweries, Blue Hive, Mindshare Melbourne, and OMD Melbourne. He began his career at full-service agency KWP in Adelaide in 1996.
The announcement of the new managing director was made by Oliver Rapson, CEO at iProspect Australia, who said that this is a major hire for iProspect and one that will have the greatest benefit for their clients and offering in Melbourne.
“Paul is a proven leader, we are delighted to have someone of his caliber join the team and I am excited for 2022 and see a year of huge potential and growth,” Rapson said.
Speaking about his appointment, Murphy said, “From my first conversation with Ollie, I was struck by the energy and enthusiasm the team at iProspect have for the business, their clients, and each other.”
He added, “As the industry shifts at pace, clients need a partner that can continually evolve their communications to reach and engage their consumers at the right place and time, for the best price. I am thrilled to be joining a team of professionals both in iProspect and the wider dentsu Group that are hungry for the challenges ahead.”
Meanwhile, Sue Squillace, CEO of dentsu Media ANZ, commented, “This is a very exciting time for the iProspect brand as we continue to build out the new digital-first end to end brand proposition. We are thrilled to welcome Paul to the dentsu family accelerating and leading the new iProspect offering for our clients and our people in Melbourne.”
