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Marketing Featured Global

Wendy Clark to leave Dentsu International following restructuring

London, United Kingdom – Wendy Clark, the current chief executive officer of Dentsu International, is set to leave the company following a global restructuring as mandated by dentsu’s head office in Japan. The restructuring is part of dentsu’s initiative to transition towards a ‘one management team’ system.

In a LinkedIn post, Clark reflected on her time with Dentsu for two years, including a 17% growth in the agency for the first quarter of 2021, and the massive wins of Dentsu Creative Bengaluru for their campaign with Vice.

“Make no mistake, this is progress not perfection. While we lead in certain aspects of our strategy, we have work to do in others and areas we need to improve upon as a company,” she said.

Clark added, “But this performance is ahead of our mid-term management plan and as such the time is right for Dentsu International to integrate into Dentsu Group, led by Hiroshi Igarashi and one management team. As the outgoing DI CEO, I will help Igarashi-san and the DI Exec Team with this transition through the end of this year.”

Clark’s resignation from Dentsu International takes effect on December 31 this year, as well as stepping down from her role as director and executive officer of the company. 

Through the global leadership restructuring, Dentsu Group will have its business operations conducted in four regions—Japan, Americas, EMEA, and APAC. The upcoming “one management team” led by president and CEO Hiroshi Igarashi will comprise a culturally diverse group of leaders with a wealth of knowledge and experience.

In addition, the Dentsu group will globally integrate each of its corporate functions to build a common management platform. On September 15, the group will launch a dedicated integration office to drive a seamless transformation process.

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Marketing Featured ANZ

Danny Bass joins dentsu to helm its media portfolio across ANZ

Australia – Dentsu International has today announced the appointment of Danny Bass as chief executive officer of its media portfolio across the ANZ market, overseeing the strategic direction and growth of the Carat, iProspect, and dentsu X brands. 

Bass brings more than 20 years’ experience in digital media, most recently as director of Snap, Inc and formerly CEO of IPG Mediabrands Australia. His background has included building an industry-recognised digital trading platform to change the way media is bought and sold, and he played a pivotal role in establishing the digital arms of News Corp Australia

Angela Tangas, CEO of dentsu ANZ, commented, “Modern media has never been more important as a powerful driver of business growth for brands. Its effectiveness is unlocked through horizontal creativity that when combined with data and technology, breeds new dimensions of sustainable performance for brands.” 

“Danny was a natural choice to lead our Media business with a strong values alignment to dentsu, as a force for good in the industry, focussed on client first outcomes, and as an active advocate of workplace equality, diversity, and inclusion. He brings a leadership style influenced by his work in the for-purpose space, supported by his role as Chairman of UnLtd,” added Tangas. 

Tangas shared that Bass will be partnering alongside its Dentsu Creative, Merkle and Solutions teams, rounding out broad leadership expertise and capabilities both in the ANZ market and globally.

Bass himself commented, “The media landscape is changing rapidly, and clients are increasingly looking for simplicity while still wanting to access diverse capabilities and world-class innovation, but with local smarts. Over the last few years, I’ve been observing how dentsu has transformed and differentiated themselves in the ANZ market. It’s exciting for our industry, our clients, and the future generation of our talent where creativity everywhere creates so much more value.” 

He added, “Dentsu has turned a corner and is gaining significant momentum in market. I was inspired to join the business not only because of the journey the team has been on under Angela’s innovative leadership, but the vision for what’s next. This includes working alongside a group of people who are genuinely committed to impactful outcomes that benefit clients, their people, and the broader community.”

Bass will be joining the business from 1 August 2022. He will be supported by a senior leadership team across Carat, iProspect, and dentsu X.

Meanwhile, in other regional offices of the network, fresh leadership is also being inaugurated within the media team such as dentsu Philippines’ Mako Chaves as its new head of media. 

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Marketing Featured APAC

Robert Gilby appointed as CEO for APAC at Dentsu International

Singapore – Dentsu International has announced the appointment of Robert Gilby as the new chief executive officer for Asia-Pacific, effective on 5 September this year.

He will be responsible for unifying the APAC region’s 11,600 talented people in 18 markets around dentsu’s global ambition to be the most integrated network in the world. In addition, he has 30 years’ experience in the media and entertainment industry and has worked in Asia Pacific for over 25 years.

Gilby joins dentsu from Nielsen where he is president for APAC responsible for building relationships with key media owners, brands and agencies to deliver audience insights across the media ecosystem. Prior to that, he was CEO and founder, Blue Hat Ventures, an investment and advisory firm focussed on identifying and commercialising high-growth businesses in the digital media sector in Asia Pacific. 

He has held non-executive board and advisory roles at the Ministry of Communications & Information, the InfoComm Media Development Authority and the Singapore Media Festival.

In his new role, he will be based in Singapore reporting to Wendy Clark, global CEO at Dentsu International, and joins the Dentsu International Executive team.

Speaking on his appointment, he said, “I was instantly drawn to dentsu’s compelling vision with its rich heritage as the only holding company born out of Asia. It is a privilege to be leading this region with the world looking to the Asia Pacific region as its GDP growth is forecasted to remain strong, the emerging middle-class booms and rapid digitisation and investment in homegrown platforms leapfrog existing technologies.”

He added, “Dentsu’s ability to understand people better than anyone else and vision for horizontal creativity coupled with these market conditions creates an exciting opportunity for brands to thrive.”

Meanwhile, Clark commented, “Rob is an exceptionally well-rounded leader with a progressive approach that deeply understands the future of the industry and opportunities for growth, for our people, our clients and our business.”

She added, “Importantly, he clearly demonstrated his long-term vision, values-based leadership style and passion for building high-performance, diverse teams that is fundamental to the way we do business at dentsu.”

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Marketing Featured Global

dentsu international launches new global creative network, ‘Dentsu Creative’

India – dentsu international has created an entirely new global creative network, ‘Dentsu Creative’, which unites its creative agencies, including DentsuMB, 360i, and Isobar, and expands its entertainment, earned attention, and experience capabilities. 

The new global creative network is part of a broader strategy aimed at simplifying client engagement and injecting creativity in everything dentsu international does, all backed by a depth and breadth of creative capabilities that are unparalleled in the market. It seeks to transform brands and businesses through the lens of modern creativity, which looks to deliver ideas that create culture, change society and invent the future.

Led by Fred Levron, chief creative officer at dentsu international, ‘Dentsu Creative’ will be comprised of 9,000 creative experts in 46 markets connected to 37,000 media and CXM experts across dentsu international and collaborate closely with the agency’s creative team in Japan. In the near future, further leadership announcements will be made as the new network brings in the next generation of strategic, production, business, and creative leaders.

Levron noted, “Clients, talent and the industry at large are craving for a change: in the way we build brands, in the way we collaborate and in the role we give to creativity. If the current players have set the rules of the previous century, we have the ambition to set the rules for the decades to come.”

‘Dentsu Creative’ blends dentsu’s unique DNA of 120-year-old Japanese heritage and craft with its rich experience of building brands in the modern media landscape. Using customer intelligence to deliver ideas that are big enough to live anywhere, bold enough to chart new executional territory and rich enough to connect personally with millions. 

Moreover, a striking visual identity has been crafted as a creative expression of East meeting West, a signal of the network’s dedication to craft and the transformative power of creativity and to help ‘Dentsu Creative’ attract and retain the best creative talent.

Wendy Clark, global CEO at dentsu international, said that they are fortunate to draw from their Japanese heritage steeped in a relentless focus on craft, innovation, and creativity. 

“This legacy inspired our vision for modern creativity that was born in Japan and raised in a connected world. ‘Dentsu Creative’ offers a simplified, modern creative proposition that answers clients’ needs for us to break down agency silos and inefficiencies and seamlessly connect our talent around the right client opportunities at the right time,” added Clark.

Meanwhile, Amit Wadhwa, Dentsu Creative’s CEO for India, said, “With ‘Dentsu Creative’, we will unite our creative talent under one brand; this will further simplify client engagements and strengthen our creative prowess. Moving with times is important and now is the time to transform brands and businesses through the lens of Modern Creativity. ‘Dentsu Creative’ ensures the best output for our clients and the best opportunities for our people, which is the most exciting part for me.”

Ajay Gahlaut, Dentsu Creative’s group chief creative officer for India, said, “With ‘Dentsu Creative’, we will transform the creative face of dentsu as a network. As we add modern creativity to all the disciplines within the network and combine them, we will create a new-age powerhouse. Our aim is to bring profit and purpose together for our clients and our people. This is what the industry has been waiting for, and we are the forerunners of this breakthrough. Exciting times ahead!”

This launch follows Dentsu Group’s February 2022 announcement of a JP¥ 250 to 300b acquisition investment fund for 2022 to 2024.

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Marketing Featured East Asia

Dentsu International announces key appointments in Taiwan

Taipei, Taiwan – Dentsu International has announced key appointments in its branch in Taiwan namely Tomonori Inasaka as chief transformation officer and Taku Ozaki as chief client officer for Japanese business

The new appointments are part of its business operations transformation to strategise and streamline its teaming platforms for client services and future innovative business model solutions.

With 25-years’ experience in media and communication, Inasaka joined Dentsu Inc. in 2012 where he helped drive the growth in product development for dentsu X. Prior to joining dentsu Taiwan, he was the representative officer at Dentsu Group Inc. London office since August 2017, where he was responsible for business development opportunities and client servicing between dentsu Japan and dentsu International at EMEA and global level.

Speaking on his appointment, he said, “Taiwan is always recognized as one of the focused key markets in the dentsu group. I am incredibly honoured for the opportunity to be part of this big family. As part of the business transformation, I will be working with the management team closely to develop various business initiatives with upcoming projects in the pipeline and leverage on my cross-regional experiences in Japan, APAC and EMEA to meet with the growing business needs in the Taiwanese market.”

Meanwhile, with over 20 years in the business development and account management for both International and Japanese clients, Ozaki joined dentsu Inc. in 2004 where he was responsible for the dentsu client network expansion across Japan and its overseas account servicing division. He was also a former general manager for the client servicing team in the business producers division for Dentsu Inc.

“Japanese enterprises have always placed a priority on the Taiwanese market, and with my extensive experience in business development and client servicing, I hope to develop more strategic partnerships and continue to expand our footprint in the market,” Ozaki said regarding his appointment.

Jennifer Tang, CEO of dentsu Taiwan, commented “Dentsu is constantly striving for breakthroughs in transformation and leading the industry forward. We are actively recruiting experts in the field and cultivating talents both locally and globally to implement the dentsu client-centric model while developing the areas of sustainability, Metaverse and CXM. With the addition of Mr Inasaka and Mr Ozaki to the dentsu Taiwan leadership team, I am confident that we will be able to continue to build on our organisational transformation to deliver operational excellence and business performance.”

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Marketing Featured APAC

Lenovo appoints dentsu international as paid media partner in APAC

Singapore – Dentsu International has been appointed by global technology company Lenovo to be its paid media partner in the Asia-Pacific region. Through the appointment, dentsu will work closely with Lenovo in the region to support its broader marketing transformation journey while helping the company grow its Global Media Strategy Center of Excellence.

The selection follows a competitive review that began last year and was led by Merkle B2B, a dentsu company. In addition, the partnership will also draw on dentsu’s talent and capabilities in the APAC region for full customer journey planning and activation across consumer, commercial, and small and medium-sized business (SMB) segments, while aiming to streamline today’s fragmented digital market and enhance performance measurement of its media investment.

Michael McLaren, EVP for high-tech/B2B at dentsu and global CEO of Merkle B2B, said, “Lenovo’s hybrid in-house model is a data and technology solution with a rich first-party data set that we envision will pair perfectly well with our adtech capabilities. We are proud to be entrusted with Lenovo’s paid media business and look forward to working collaboratively with them on their marketing acceleration journey.”

Lenovo’s in-house and agency partner teams will spearhead the company’s hybrid operating model to unlock the full potential of its strengths as a global organisation. With the appointment, dentsu and Merkle B2B will manage the strategy, planning and buying for Lenovo with a focus on data convergence, performance measurement and paid media. 

Meanwhile, Gina Qiao, senior vice president and chief strategy and marketing officer at Lenovo, commented, “As the technology and marketing industries undergo a profound transformation in an increasingly fragmented digital ecosystem, marketing needs to adapt and modernise as we navigate this new environment. We look forward to working with our new agency partners to continue innovating how and where we tell Lenovo’s vision of smarter technology for all, and to further advance the industry.”

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Marketing Featured Global

Nnenna Ilomechina is dentsu International’s new global chief operating officer

London, United Kingdom – Global media and digital marketing communications company dentsu International has announced its new chief operating officer, Nnenna Ilomechina, effective by May 2022. She will be reporting directly to Wendy Clark, global CEO at dentsu International.

Bringing over 20 years of market-leading digital and transformation experience, Ilomechina will focus on the effective execution of the business strategy and transformation programme critical to delivering integrated clients solutions across media, CXM and creative, and the long-term success of the business.

She had moved from Accenture Strategy where she has been managing director and partner, as well as head of communications for media and high tech (CMT) strategy practice for UK & Ireland, since 2016. Her career has also seen strategic leadership roles at Alix Partners and Sapient, which is now Publicis Sapient.

Speaking about her appointment, Ilomechina shared that the company is dynamic and modern organization, and have been truly impressed by the resilience, authenticity and openness of the leaders she has met.

“Wendy has set an ambitious agenda to become the most integrated agency network. I am energized by the opportunity to work together with the exceptional talent within dentsu, across media, CXM and creative to create an environment and operational infrastructure that will enable dentsu to seamlessly offer a truly integrated client experience, making our teams successful and delivering long-term value for dentsu,” she stated.

Meanwhile, Clark shared that she is delighted to welcome Nnenna to their executive team in May, thanking former CCO Neil Gissler for his outstanding contributions to both dentsu and Merkle and wishing him the very best in his retirement.

“Nnenna’s proven capability and rich experience leading transformative outcomes across digital, technology, media, and business services make her the perfect addition to our global executive team. She’s an exceptional leader with the rare combination of business savvy, operational know-how, cultural sensitivity and a deep understanding of people and their motivations. This fusion of capability is critical for dentsu as we move into the final phases of our own transformation,” she explained.

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Marketing Featured East Asia

Carat bags anew Mengniu Group’s account in China

Shanghai, China – Carat, the media agency under dentsu, has won once again the account of dairy company Mengniu Group as its strategic media planning agency in China. Carat has long worked with Mengniu Group since 2017 where the group used its data-driven solutions and consumer-centric strategy and planning for Mengniu’s brand growth.

Mengniu is dedicated to supplying healthy, nutritious and delicious dairy products to consumers in China and overseas. The company is one of the leading in the market of premium milk, yoghurt, fresh milk and cheese, and aims to expand its global reach.

Ami Qian, chief executive officer at Carat China, said, “We are thrilled to be continuing this cornerstone partnership. This renewal comes as our relationship with Mengniu enters its 5th year and is a testament to Carat’s growth-driving, results-based approach. We are proud of our track record helping this ever-expanding portfolio of brands reach new audiences in China and around the world.”

She added, “Mengniu is a leading and innovative brand in China, and our strategic approach emphasizes placing greater insights and capabilities at the heart of communications planning. Carat’s market-leading data-driven approach delivers the deep knowledge and insight required to strategize for this complex portfolio of products across multiple consumer segments within this highly competitive category. We are looking forward to another glorious year with Mengniu.”

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Marketing Featured South Asia

Ramsai Suriyanarayanan onboarded as dentsu India’s managing partner for trading, media

Mumbai, India – Global media and digital marketing communications company dentsu in India has appointed Ramsai Suriyanarayanan as its new managing partner for trading and media

Suriyanarayanan will lead media investments for its client Reckitt and will play an integral role in developing dentsu Media’s investment model and portfolio. He has over 25 years of experience, with almost 14 years spent on senior positions across procurement and sales and marketing functions in the media industry.

Speaking on his appointment, Suriyanarayanan said, “I am excited to join one of the world’s fastest-growing client-centric networks, dentsu. It is a privilege to join this team that combines the needs of the clients with consumer intelligence insights, unlocking unique possibilities for sustainable value and lasting change. I look forward to the association and [contributing] to the greater objectives of dentsu and our clients.”

Meanwhile, Divya Karani, CEO of media for South Asia at dentsu India said, “We are elated to welcome Suriyanarayanan to the team. He will collaborate with our agencies and media partners to create ROI and deliver value to our clients across media in today’s dynamic media industry.”

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Technology Featured East Asia

Hivestack scores new partnerships to strengthen DSP offering in HK

Hong Kong – Global programmatic digital out of home (DOOH) adtech company Hivestack has been selected as programmatic digital out of home (DOOH) partner by a couple of global advertising and media companies including GroupM, Xaxis, Publicis, Havas and dentsu International Hong Kong.

Through these partnerships, Hong Kong-based advertisers will now be able to capitalize on the benefits of programmatic buying, activating against premium programmatic DOOH inventory through the Hivestack DSP via open exchange and Private Marketplace deals.

To date, programmatic DOOH is one of the fastest growing channels in Hong Kong and provides crucial opportunities for media buyers to plan and deliver contextualized, targeted and measurable campaigns at scale across premium DOOH inventory in the region.

Troy Yang, managing director for North Asia at Hivestack, said, “These partnerships are a testament to continued growth of programmatic DOOH opportunities across North Asia, we are delighted to have the opportunity to work with such influential leaders in media and advertising to pioneer programmatic DOOH in Hong Kong.”

Kenny Ip, head of investment for Hong Kong at GroupM, said, “It’s great to have partnered with Hivestack who continue to drive programmatic digital out of home (DOOH) in Hong Kong.”

Andy Chung, managing director at Xaxis and INCA, said, “We are pleased to recognize that Hivestack is the pioneer and specialist in this area, capable of advanced solutions & features. We look forward to working with Hivestack and bringing these benefits to our GroupM clients.”

Meanwhile, Andrew Cawte, managing director at Havas Media Hong Kong, commented, “Thanks to our partnership with Hivestack, we at last have the opportunity in Hong Kong to buy premium programmatic DOOH inventory, at scale. This is game changing for advertisers here.”

Hivestack has seen significant growth in 2021 following several global expansions including China, Hong Kong and Taiwan earlier this year, most recently onboarding new premium supply side partnerships in Hong Kong.

Tammii Pang, head of PMX at Publicis Media Hong Kong, said, “This is an incredibly exciting time for the DOOH market in Hong Kong. We look forward to collaborating with our new partners at Hivestack to leverage their market leading programmatic technology and offer our clients a way to precisely engage audiences outside of the home.”

Meanwhile, Anna Chan, CEO of Media LoB, dentsu International Hong Kong, commented, “As an integrated solutions provider, we are glad to partner with Hivestack to offer a more seamless and innovative consumer journey for our clients, as DOOH is becoming an increasingly vital media touch point.”