United States – LinkedIn has recently appointed iProspect in the United States, the game-changing digital-first end-to-end media agency by dentsu international, to be its global paid media partner.
The partnership will see iProspect leading LinkedIn’s digital media strategy and buying across all of its business units. The agency will operate as a media extension to the platform’s digital strategy and operation teams to help execute paid search, programmatic, video, and social, as well as mobile across B2B and B2C products.
Daniele Renda, the managing director and senior vice president of iProspect US, said that this is a transformative moment for LinkedIn, and the agency couldn’t be more excited and honored to be a part of this journey.
“Our passion for the business and unparalleled depth and expertise with complex, global enterprise brands will help accelerate the brand forward as they continue to gain more international market share. We look forward to working with this fantastic team,” added Renda.