Singapore – IPG Mediabrands’s media agency Initiative has announced its recent affiliate agreement with IG Square Pakistan for its second new market launch: the Initiative Pakistan office.
The affiliate office aims to expand the agency’s network footprint across 14 different countries in the APAC region including Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, and Thailand.
Speaking about the collaboration, James Smyllie, president at Initiative APAC said, “Initiative has had an exciting 2023, with our launch in New Zealand, and now our affiliate partnership with IG Square, creating Initiative Pakistan.”
“Initiative’s continued expansion into growth markets is testament to the prevailing success of our unique proposition which is steadily building Fame & Flow for brands across the Asia-Pacific region,” Smyllie added.
Adnan Shaikh, director and chief operating officer at IG Square Pakistan supported this particular announcement and said, “The extension of our collaboration with IPG Mediabrands by introducing Initiative to Pakistan is a dream come true. Not only does it signify another step towards enlarging IPG’s footprint in this market, but it answers the industry demand for global tools and experience with local knowledge under one single umbrella.”
The Initiative affiliate relationship with IG Square Pakistan is set to take effect immediately upon announcement.
