Singapore – IPG Mediabrands, the media holding company within Interpublic Group, announced the launch of its newest tech-driven performance unit, KINESSO, which delivers real intelligence to move brands forward.
KINESSO is uniquely positioned to unify the data derived from a brand’s full marketing system into one renowned, intelligent, growth-driving capability.
The new unit brings together the collective power of brands Kinesso, Reprise, and Matterkind to form an engine that is expected to deliver accelerated growth for the company.
KINESSO performance solutions, end-to-end media activation and optimisation, global capability centres, and data and technology prowess are expected to provide an even more holistic and integrated approach to servicing and ensuring the success of IPG Mediabrands clients.
With its launch, it will have an extensive offering spanning performance marketing, data, and technology and is poised for digital excellence via advanced capabilities including progressive search engines, digital experiences, platform intelligence, media activation, AI, and audience development.
KINESSO, created with a deep understanding of consumer behaviour, offers an end-to-end engine of planning and optimisation. It will deliver on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs.
The unveiling of the new tech unit is rooted in the company’s understanding of the rapidly shifting media landscape brought about by developments in technology.
Jarrod Martin, global CEO at KINESSO, said, “KINESSO by definition means movement and change, and that is what we’re bringing to the forefront of this new business. We’re here to help our clients win and make sure those wins stand out above the rest. KINESSO will make up the most efficient and powerful operating system in the marketueled by an infrastructure that allows all our agencies to function with agility and consistency in a global capacity.”
Meanwhile, Eileen Kiernan, Global CEO of IPG Mediabrands, also shared, “This is an important time in our history to build upon the collective success of Matterkind, Reprise, and Kinesso. Positioned at the heart of IPG Mediabrands, KINESSO will expand horizons for our clients by prioritising excellence in the future of media, superior value delivery, and a commitment to innovation, breaking down industry barriers. We’re excited to bring this offering to our clients and drive actionable growth for their businesses.”
