Nine Entertainment‘s women lifestyle network 9Honey launches rebranded vertical


Sydney, Australia – Aimed at bringing a new age of editorial offering to parents and soon-to-be parents, 9Honey, the women lifestyle network under Nine Entertainment, has launched a new rebranded vertical, the 9Honey Parenting, where parents can be entertained, informed and seek affirmation, written by parents and parenting experts.

The rejuvenated vertical will also feature video content and expand on the editorial offering previously seen on 9Honey Mums, Essential Kids and Essential Baby; all of which are now merged into the new vertical.

Furthermore, 9Honey Parenting will feature exclusive columns by actress and mum-of-two Tammin Sursok; dad-of-two and reality TV star Matty Johnson, and motivational speaker, author and mum of two, Turia Pitt.

For Kerri Elstub, editorial director at Nine Digital, the new addition to the family will fill a gap in the market, specifically in the lifestyle market locally.

“9Honey Parenting will cover every age and every stage of the parenting journey. Consider us your virtual parenting group! Whether you’re trying to figure out what pram to buy, how to navigate the transition back to school after lockdown or getting your teen to do more than grunt at you,” Elstub said.

Aside from 9Honey, Nine Entertainment’s digital offerings include their news platforms The Sydney Morning Herald and The Age, financial news platforms 9Finance and Australian Financial Review, as well as niche content platforms like Drive for automotive content, and Gizmodo for science and technology content.

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