Activation agency Traffik unveils rebranding

Teddy Cambosa - April 14, 2021

Melbourne, Australia – Activation agency Traffik has announced a major rebranding as part of its new positioning ‘Everything Activation’.

The agency’s expanded service offering has seen it build out its sponsorship, shopper marketing, planning, PR and social functions, adding to its established experiential, digital, shopper marketing and staffing credentials. 

The ‘Everything Activation’ positioning and expansion of the agency’s capabilities has been developed in response to clients seeking a simpler model by housing the full suite of specialist services under one roof, creating a holistic activation agency that works in tandem with marketers’ more traditional creative and media agencies. 

According to James Neale, CEO at Traffik, the new rebranding and positioning allows them to continue having conversations with their clients about the complexity borne from the volume of agencies working on their business.

“We’ve been deliberate in rounding out our skills and capability to support the belief that a three agency model – Creative, Media and now Activation – is the most effective and efficient way forward for clients, and we’ve hired the right people and put in place the right tools and processes to achieve those goals,” Neale stated.

To support the agency’s new brand positioning, it has brought in new talents namely Sam Fairley as head of shopper, Mark Edney as head of sponsorship, and Eliza Millet as planner, as well as Elena Macdonald as creative, and Steph Sheen as account director with Aleks Corke as production.

“It’s fantastic to have Sam, Mark, Eliza, Elena, Steph and Aleks join the team at an exciting period of growth and development for the agency. We’re thrilled to have them on board as we offer a more complete and well-rounded service offering to market,” Neale added.