Bangkok, Thailand – IMAX Corporation and Major Cineplex, operator of movie theatres in Thailand, have announced plans to expand their partnership with the signing of an agreement for three new IMAX® with Laser systems in Thailand. The agreement is a big step forward for IMAX and Major Cineplex, Thailand’s exhibitor with a growing regional presence, and will boost IMAX’s overall presence in Thailand to seven screens.
Two of the three installations are upgrades in central Bangkok locations with one at the relatively new Icon Cineconic at shopping mall Iconsiam. The other upgrade is at Siam Paragon, where Major’s Paragon Cineplex is currently one of the largest and most visited multiplexes in the country.
Meanwhile, the third screen is a new build at the Mega Cineplex, an existing multiplex at the huge Mega Bang Na retail and entertainment complex in Eastern Bangkok, between the city centre and Suvarnabhumi Airport.
Vicha Poolvaraluck, CEO of Major Cineplex, shared that as part of their long, successful cooperation with IMAX, they are pleased to deliver these new systems into Bangkok’s iconic shopping and entertainment complexes.
“I look forward to experiencing the latest blockbuster films in one of the most immersive, high-quality theatre systems around. With the continuous evolution of Thailand’s film market, the premium movie experience represented by IMAX has become a driving force to attract audiences back to the box office and support the industry’s post-pandemic recovery,” Poolvaraluck said.
The newly renovated venues will feature IMAX with Laser, IMAX’s theatre experience. The 4K laser projection system features a new optical engine, custom-designed lenses, and a suite of proprietary technology that delivers brighter images with increased resolution, deeper contrast, and the widest range of colours exclusively to IMAX screens.
Meanwhile, Rich Gelfond, CEO of IMAX, commented, “From our increasing number of screens to growing box office returns, Thailand is an emerging market for IMAX and this agreement marks a big step forward in capturing the opportunity at hand.”
Gelfond added, “We are excited to expand our partnership with Major Cineplex, and look forward to further growing the IMAX brand in Thailand and around the globe as a premier destination for entertainment and events.”
