Indonesia – Fintech DANA in Indonesia which provides a digital wallet has launched a new campaign called ‘Pakai DANA, #BebasDrama’ campaign, which translates to ‘Use DANA, #DramaFree’.
With digital payment services enjoying an increased adoption at this period, DANA wants to remind consumers its position in convenience, and the new campaign aims to emphasize the three main benefits that DANA gives which are secured transactions, integrated financial solutions, and smart technology for easy transactions.
The #BebasDrama campaign follows its #GantiDompet campaign, which has the main message of “Change wallet.” Of the said campaign, DANA wanted to encourage Indonesians to shift from conventional money management to digitized wallets. Now the next plausible step is to help consumers realize how to best use a digital wallet.
“After inviting users to shift from conventional wallets to digital wallets in #GantiDompet campaign message, DANA now strengthens its role and position in varied daily activities. DANA is a digital wallet that’s able to set people free from payment impracticality and financial management,” said DANA in a press statement.
The #BebasDrama campaign has been officially released in June, with an ad published on YouTube. The ad has already garnered over 17 million views as of writing.
DANA said that the #BebasDrama campaign is also a manifestation of its efforts to reinspire the benefits of using a digital wallet among novice workers from Gen Y and Z who need practical solutions to support their transactions amid their vast productivity. DANA offers an array of features to manage daily activities ranging from money transfer, billers, to online commerce.
Vince Iswara, CEO and co-founder of DANA, said, “At this blossoming age, it provides us some space to explore and innovate in accordance with our users’ needs. We are aware of society’s desire to experience #BebasDama digital transactions that enable them with practicality, safety, and protection. Driven by this aspiration, DANA continues to develop new initiatives and affect the growth of users to application downloaders in both iOS and Android.”
The #BebasDrama campaign also includes a strong content campaign on social media, specifically on DANA’s Instagram and Facebook pages. As a brand targeting young professionals, DANA’s social media content revolves around bite-sized helpful information on managing money.
