Singapore – Quantcast has named Tom Weaving as its new Managing Director for Southeast Asia, effective immediately, tasking him with driving revenue growth across the region as the AI-powered advertising platform deepens its presence in emerging Southeast Asian markets.
Weaving will lead efforts to expand Quantcast’s footprint in Singapore, Hong Kong and other emerging markets in the region, with a particular focus on rolling out Q+, the company’s recently launched autonomous performance advertising solution. The product allows advertisers to reach audiences across the open internet through a single, unified ad set.
Based in Singapore, Weaving will report to Paul Sigaloff, Quantcast’s recently appointed Vice President for APAC. The appointment follows Sigaloff’s own arrival at the company and reflects Quantcast’s continued investment in regional leadership across Southeast Asia.
Sigaloff said, “Tom has a proven track record of building and leading high-performing commercial teams and driving commercial growth. This is an exciting appointment for Quantcast as we continue to build our presence across the region.”
Weaving brings more than a decade of experience in programmatic advertising, business development and sales leadership across Southeast Asia and the wider APAC region. He joins Quantcast from The Trade Desk, where he spent nearly eight years, most recently as Senior Director of Business Development for South and Southeast Asia. In that role, he led the growth of the company’s Southeast Asian business, building a team that was recognised as runner-up for The Trade Desk’s APAC Sales Team of the Year.
Earlier in his career, Weaving held senior sales and account management roles at AOL, Adap.TV and Catcha Digital Asia, and served on the IAB Singapore Video Committee.
Commenting on his appointment, Weaving said, “Southeast Asia is at a pivotal inflexion point in its digital maturity and brands need performance more than ever. I’m energised to lead our team in unlocking new levels of performance for our clients, ensuring they have what they need to thrive in this complex landscape. Quantcast’s AI-powered platform helps advertisers cut through complexity, and I look forward to working alongside Paul and the wider APAC team to grow our presence here and build a team that puts clients’ performance first.”
