Kuala Lumpur, Malaysia – Spritzer Malaysia has appointed Kingdom Digital as its social media agency, with the agency set to handle the mineral water brand’s social media strategy, creative development, content production, and community management.
The partnership comes as Spritzer prepares to introduce its 2026 brand direction, “Flow With Joy”, which aims to encourage Malaysians to approach everyday moments with greater ease, positivity, and purpose.
Kingdom Digital will work with Spritzer across its core social media platforms, with a focus on translating the new brand direction into social-first storytelling. The agency said its work will seek to strengthen cultural relevance, engagement, and brand affinity among younger, wellness-conscious Malaysian consumers.
The appointment will also see Kingdom Digital apply its “Made Differently” approach to Spritzer’s social media presence. The agency said it plans to combine consumer insights with platform-focused creative work, with the goal of developing Spritzer’s social channels into community-driven storytelling platforms.
Steven Yap, Digital & Operations Director at Kingdom Digital, said, “Being entrusted with an iconic Malaysian brand like Spritzer is both an honour and an exciting opportunity. Today’s audiences expect brands to participate in culture rather than simply advertise alongside it. Our role is to translate the ‘Flow With Joy’ philosophy into immersive, social-first experiences. By combining data-driven insights with human-led creativity, we look forward to cultivating a digital community that sparks genuine conversations and builds deep, long-term brand affinity.”
Spritzer said the alignment between its strategic objectives and Kingdom Digital’s creative approach was a key factor in the agency appointment.
Shiao Chan, Head of Marketing at Spritzer, said, “As we usher in our new brand direction, Flow With Joy, we wanted a partner who could translate our purpose into meaningful social experiences. Kingdom Digital stood out for its strategic clarity, creative approach, and deep understanding of our brand purpose. Together, we’re excited to transform our social platforms into spaces that inspire everyday moments of joy while building stronger, more authentic connections with our consumers.”
