Tag: IAS
Singapore – Integral Ad Science (IAS) has announced the general availability of Quality Connect, a transparency and optimisation solution that gives publishers near real-time visibility into the media quality preferences advertisers set for their campaigns, aimed at improving campaign alignment and delivery....
Singapore – Integral Ad Science (IAS) has introduced ‘IAS Total TV’, a suite of connected TV (CTV) solutions aimed at improving transparency for advertisers across streaming platforms. The offering provides aggregated data on genre, rating, language, show, and programme-level insights from platforms...
Singapore – Integral Ad Science (IAS), a global leader in media measurement and optimisation, has launched the first AI-driven, independent brand safety and suitability measurement for Meta’s Threads—marking a major step in its partnership with the social giant. The expanded Total Media Quality (TMQ)...
Singapore – Integral Ad Science (IAS), a global media measurement and optimisation platform, has appointed its chief product officer (CPO), Srishti Gupta, to the board of directors at IAB Tech Lab. In this appointment, Gupta will collaborate with industry leaders on the IAB Tech Lab’s board of directors...
IAS’s misinformation measurement delivers independent verification, complementary to YouTube’s own policies and procedures.
This integration with YouTube aims to provide advertisers with enhanced tools for safe and effective campaign management.
Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their ads within complex 3D environments.
Global media measurement and optimisation platform Integral Ad Science (IAS) has announced the expansion of its ‘Brand Safety and Suitability Measurement’ product to now include the Global Alliance for Responsible Media (GARM) category of misinformation across Facebook and Instagram Feeds and Reels.
This extension uses IAS's AI-driven Total Media Quality (TMQ) product to further improve and optimise the way advertisers measure and protect their campaigns on TikTok. It guarantees that marketers can develop their brand presence on one of the biggest and short-form video entertainment platforms globally...
Adaptive streaming technology platform SeenThis announced that Integral Ad Science (IAS) has completed a video certification to provide third-party-validated, actionable measurement for advertisers using SeenThis technology.
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