Hong Kong – Financial services company HSBC has unveiled that it will host an exclusive ‘League of One’ party with South Korean League of Legends (LoL) team T1 and esports legend Faker to promote esports in Hong Kong.
With millennials being one of their key customer segments in Hong Kong, HSBC’s collaboration with T1 aims to support and inspire the millennial generation to pursue their dreams with esports. The partnership will also promote the innovative financial services of HSBC One.
In this partnership, HSBC One and T1 will launch a series of exclusive experiences and promotional activities, with the highlight and finale event being the HSBC One x T1 ‘League of One’ party in September.
Going beyond traditional advertising promotions, HSBC One will set up a series of esports activities and promotional events for customers, such as the opportunity to visit T1’s headquarters in Seoul and experience personal gameplay coaching from a personal trainer. There will also be limited-edition HSBC One x T1 collaboration merchandise and a large-scale OOH campaign in March.
Lucky T1 fans will have the opportunity to meet the current roster of T1, led by esports legend Faker. By simply creating an account with HSBC One and entering a lucky draw, fans can win exclusive free tickets to meet the LoL world champions in person.
HSBC’s partnership with T1 follows its previous efforts to support international esports events to ignite a citywide esports craze. HSBC’s partnership with T1 aims to inspire the next generation of players in Hong Kong through T1’s success story of dedication and resilience to finally raise the coveted summoner’s cup in LoL.
Brian Hui, managing director and head of customer propositions and marketing, wealth, and personal banking at HSBC Hong Kong, said, “Esports has emerged as a rapidly growing sector in recent years, and it also provides a unique springboard for millennials to pursue their dreams and ambitions. HSBC One is thrilled to announce our collaboration with T1 and Faker and celebrate the ability and resilience to go beyond the convention.”
“HSBC One customers will have the exclusive opportunity to meet T1 and Faker in person and gain insights from their success stories. This collaboration exemplifies how the bank combines its accessible and innovative services with beyond banking experiences for its customers,” he added.
