Malaysia – Financial institution HSBC has partnered with esports media company ONE Esports, aimed at changing the way players engage with esports.
ONE Esports said that in-game resource management is a crucial strategic aspect of esports, but there is little financial guidance on how to optimise these valuable assets. As part of the partnership, both HSBC and ONE Esports will be delivering tailor-made content to help players manage prized resources in multiplayer online battle arena (MOBA) games, with useful hints and tips. The expert advice will also be designed to be transferable to life outside of gaming.
Moreover, ONE’s Analytics and Insights team will also be conducting research and producing a report on the SEA esports community’s preferences and behaviour’s related to financial services.
Jonathan Castleman, HSBC’s global head of brand and brand partnerships, commented that they are excited to partner with ONE Esports and work together to help gamers, fans, and teams with their in-game and real-life financial fitness.
“Our wider partnership with ONE Esports will help us to learn about an industry that is growing fast, and that is increasingly important to many of our existing and future customers,” said Castleman.
Meanwhile, Carlos Alimurung, ONE Esports’ CEO, said, “Esports has already achieved huge growth, and its potential continues to soar. HSBC has a proven track record of helping individuals and businesses unlock opportunities, and this partnership can help us all reach new heights.”
The partnership, starting as a pilot in Malaysia and Indonesia, will also see HSBC partner with ONE Esports on 10 community tournaments and one major event this 2022.
