India – Hilton Shillim Resort & Spa has officially been rebranded as ‘Dharana,’ a luxurious new identity that emphasises wellness and conscious living, crafted in collaboration with the brand consulting firm Landor.
Dharana’s new brand identity revolves around ‘The Journey to Conscious Being,’ encouraging guests to embark on a personal voyage of self-discovery and growth. The brand’s wordmark draws inspiration from natural sounds, capturing a sense of harmony that embodies the tranquil experience awaiting every visitor at Dharana.
Dharana is a luxury retreat set amidst the tranquil Shillim landscape, spanning 350 acres of the scenic Sahyadri mountains in Maharashtra. Formerly known as Hilton Shillim Resort & Spa, Dharana provides a serene sanctuary dedicated to relaxation and mindfulness.
Landor’s crafted brand for Dharana is a retreat that offers a bespoke journey nurturing mind, body, and soul while fostering a deep connection with nature and promoting mindful living.
Speaking further on Dharana’s new brand identity, Ronita Mukerjee, executive director for client services at Landor India, said, “Our objective with the new brand identity for Dharana was to explore the concept of well-being through a vibrant, engaging, and unique visual representation that embodies a transformative journey, harmonising the body, mind, and spirit. The narrative of the brand centres on the theme of ‘The Journey to Conscious Being,’ which highlights wellness as a continuous evolution, offering various pathways at Dharana.”
Meanwhile, commending Landor for crafting the new brand identity for Dharana, Gavin de Souza, managing director at Writer Realty, said, “We are incredibly proud of the exceptional work done by the team at Landor in shaping the new brand identity for Dharana. The design perfectly encapsulates our vision for Dharana as facilitating holistic well-being, where guests can immerse themselves in nature and experience personal growth and rejuvenation.”
“The intricate details in the design reflect our commitment to providing a tailored wellness experience for each guest, nurturing a deep connection with the ecosystem and the true essence of nature. We believe this new brand identity truly reflects Dharana’s prestige as a luxury wellness brand, offering our guests a perfect blend of peace, tranquillity, and interconnectedness,” Souza added.
