Manila, Philippines – Tech-driven media company Hepmil Philippines, a regional arm of Hepmil Media Group, has launched a series of new programmes that aim to strengthen the capabilities and skills of all talents and creators under its network.
First on the list of Hepmil Philippines’ new programmes is the launch of its social commerce solutions, which will allow content creators under its network to explore other avenues to monetize their content.
A part of this initiative is the introduction of a new incubation programme that is largely focused on developing the skills of their talents and creators in social selling and forging partnerships with regional e-commerce brands that can support their direct-to-consumer efforts.
The media company has also expanded its list of new and accomplished creators, with big names such as Jico Umali (Jiconyo), Pipay Kipay, and Adam Alejo joining their roster of exclusive creators under their digital creator community, Hepmil Creators’ Network (HCN).
As part of the company’s programmes to support its talents, Hepmil Philippines also rolled out a list of entertainment shows and relatable content for their wide variety of audiences.
The exhilarating travel show ‘Oner Gang’ will feature social media sensations Jico Umali and Risha Rodriguez as they explore the tapestry of local communities and diverse cultures across the Philippines. PGAG, Hepmil’s marketing company, also injected humour into their latest lineup of shows with ‘Sa Office’, a workplace satire that provides a comedic look at office life.
The new programmes come as Hepmil and its partners work on developing communication strategies that are tailored to cater to the newer generation of mobile-first consumers. The company aims to make authentic connections with audiences who want entertainment value, making sure that there is still organic integration of local culture into engaging digital content.
Jel Directo, country manager at Hepmil Creators’ Network, shared, “The unstoppable rise of TikTok Shop in the Philippines has brought a platform for our creators not only to elevate their game in content creation but also to increase their opportunities for monetized content.”
“Since this is fast-growing in the local market, we have trained our creators in effective live selling, live streaming, and also affiliate content building. With this, we continue to be partners of brands that are first-movers in bottom funnel creator marketing, able to support them as they speed up test-and-learn efforts,” she added.
Directo further explained, “We want our creator network to be represented by those who truly understand our passion and skill in content creation. With Jico as our homegrown creator in PGAG; Pipay, known on TikTok for her comedy and wit; and Adam Alejo, a YouTuber known for his most-watched idea-first challenges, we are able to showcase our ability to support brands in creating content that connects and matters to their audience.”
Also speaking on the programme launch, Erwin Razon, general manager at PGAG and Bent Pixels Asia, said, “We continue to innovate new shows with our partner creators to bring engaging and entertaining content to our fans, new and old. The company’s strategic partnerships with rising platforms like Oner Gang and PGAG offer brands a strategic entry point into the evolving realm of digital marketing. As the rules of engagement are being rewritten, Hepmil is poised to author the next chapter in the industry.”
“We strongly believe in the balance of advertising and entertainment on content, a mindset that allows us to thrive in integrating brand messages seamlessly within our content while maintaining the authenticity and entertainment that our fans love,” he added.
