Sydney, Australia – It’s Friday, an independent creative firm, has appointed Heather Sheen as its head of strategy. Sheen will energise the agency’s strategic vision and improve its overall performance by accelerating brand growth.
Sheen was most recently Head of Strategy at R/GA Australia. Prior to that, she worked at DDB Sydney as a Planning Partner.
With over 20 years of experience in the field, Sheen has led the way in strategic thinking for companies like Nestlé, Amazon, Westpac, Transport for NSW, and Coca-Cola.
Speaking about the appointment, Pete Bosilkovski, CEO and Founder of It’s Friday, said, “Heather is the perfect addition to It’s Friday’s leadership. She has had a non-linear path in strategic planning starting out as a creative, where she learnt how the power of strategy could unlock disruptive creativity. Great strategies are useless if they can’t be brought to life effectively and this is one of Heather’s strengths.”
He added, “Heather is a modern planner bringing with her a tonne of big brand experience like Westpac and Coca-Cola. Heather will be a great influence on our planning department and clients’ businesses. We are just thrilled to have her on board.”
Meanwhile, Sheen expressed, “It’s Friday has experienced phenomenal growth over the past two years. I’m thrilled to be joining Pete, Vince, Jeremy, and the team at such a pivotal point in their journey. I can’t wait to get stuck into driving growth for both clients and the agency.”
