Nicholas Robson appointed as new director of sales for Lemma Australia

Australia – Lemma has announced the appointment of Nicholas Robson as its director of sales for Australia. Based in Sydney, he will be responsible for expanding Lemma’s presence in Australia through strong partnerships with media agencies, publishers and brands.

Robson joins Lemma with several years of sales experience with global martech players operating in Australia. He was most recently with InMobi where he was head of agency and strategic clients and has previously worked with Unruly as the executive group sales director. 

Leveraging his industry experience, his key mandate at Lemma will be to generate high-value demand for Lemma’s unparalleled omnichannel supply of digital out-of-home (DOOH), connected TV (CTV), and over-the-top (OTT) supply side solutions.

Speaking on his new role, Robson said, “As a forward-looking company specializing in emerging media formats Lemma has a powerful proposition for advertisers in Australia. I am looking forward to working with the local and regional teams to push forward this proposition.”

Meanwhile, Gulab Patil, founder & CEO of Lemma, commented, “Nicholas’ appointment reinforces Lemma’s unwavering commitment to the Australian market. His strategic vision and commitment to excellence makes him the right person to drive Lemma’s growth and establish us as the go-to partner for media agencies and brands in Australia. We couldn’t be more excited to have him on board.”