Sydney, Australia – Slingshot, a creative media agency, has been appointed by Inghams to handle its media strategy, planning, and buying accounts.
Slingshot’s latest appointment is in line with their clients expansion, this includes Standards Australia, Pacific Smiles, and Capilano.
Speaking about the appointment, Simon Rutherford, Slingshot CEO and partner, said, “Our agency aspires to work with celebrated brands and individuals who stretch and challenge us, so we are loving working with the Inghams team. Inghams is an iconic Australian brand, steeped in history with a fantastic brand story.”
He added, “We’re excited about helping them bring that story to life. When you apply creativity across all areas of media and data, transformational growth occurs, we’d love to deliver that for Inghams.”
Meanwhile, Rebekah Lagan, marketing manager of Inghams, said, “We recently refreshed the Inghams brand and wanted to broaden our thinking to unlock the potential of this campaign. Being more targeted in our approach and clearly communicating our brand story. We wanted an agency that would question our assumptions and get us thinking in some fresh ways, Slingshot have definitely done that across both media and content strategy.”
She added, “We have really welcomed their creative thinking and we are excited about our upcoming campaign.”
