Australia – Havas Media Group in Australia, the media arm of global marketing and communications group Havas, has announced the appointment of Carolyn Keegan, to assume the newly created role of ad operations director.
The new role will see Keegan ensuring best practices across data and ad operational capabilities for Havas Media’s overall clients. She will be working alongside the digital account team and clients, and will be leading a team of specialists, ensuring high standards around campaign management, as well as helping clients understand the value of data as they drive growth.
Prior to joining Havas Media Group, Keegan worked as the team lead of campaign operations at media company Nine. She also worked as the senior campaign manager at independent women’s media group Mamamia, and in an earlier stint at Nine, she held various roles, spanning advertising sales, campaigns, and audience, as well as programmatic and technical operations.
“I look forward to working alongside Kevin and the digital team at Havas Media, as we continue to build on existing data capabilities and ensure a seamless experience for our clients. I am incredibly excited about the opportunity to step into this role and join such a dynamic agency,” commented Keegan, regarding her appointment.
Meanwhile, Kevin Fernandes, Havas Media’s head of products, shared that in the past year, they have made massive strides as an agency to refocus on the importance of keeping consumers at the heart of all media experiences, and this has led to even more important reasoning around how data sits across all their brands.
“Carolyn’s vast experience and meticulous work ethic will not only help accelerate the digital transformation clients are demanding, but it will also help tick every box when it comes to best in class and secure management of our client’s data assets. We’re all excited to have Carolyn onboard,” said Fernandes.
In May this year, Havas Media Group also announced the elevation of Francis Coady to the newly created role of chief marketing officer. He was tasked to lead all internal and external marketing and communications, and existing client and new business relations, as well as overseeing creative content media campaigns.
