Singapore – TRIPTK, a brand transformation studio within Havas Group, has expanded its regional expertise and global innovation capabilities through the opening of a new APAC regional hub in Singapore.
TRIPTK Singapore will be led by Louise Newson who joins as Principal for Singapore with 14 years of expertise in innovation, foresight, and growth strategy across Asia and Europe.
Meanwhile, Laura Tan and Alyson Ho join the Singapore team as associate strategy directors. Tan has experience in trends, foresight, and business strategy for clients in APAC whilst Ho brings with him background in brand and innovation consulting for global and regional B2B and B2C brands.
Havas said TRIPTK serves as a transformation partner for brands “in search of bold change and meaningful growth.” It was founded in partnership with Havas in New York in 2017 and has expanded globally, with a data and analytics hub in Amsterdam, a design studio in Mexico City, and a Europe regional hub in London. Its multi-disciplinary global team offers data and insight, strategy, innovation and design capabilities to help brands be more purpose-driven, consumer-centric and culturally magnetic.
TRIPTK has already been delivering work in the APAC region for blue chip clients and TRIPTK Singapore is seen to deepen TRIPTK’s global innovation expertise for its existing partners, which include Netflix, VF Corporation, Diageo, Estee Lauder Companies and Marriott International. The regional hub will also serve a dynamic and growing market of APAC headquartered clients.
Speaking about her new role, Newson said, “APAC is amongst the fastest growing and innovative regions in the world; by 2040 it is predicted to top 50% of the world’s GDP and drive 40% of global consumption. As Asia rises as a centre for innovation, brand leaders increasingly need a partner that can decode the market and develop culturally relevant propositions. It’s towards this huge opportunity that I’m thrilled to join such a dynamic and capability-rich firm as TRIPTK. The team in Singapore has a strong working relationship forged over many years and we’re already exploring some fascinating client briefs. We’re excited for the future, and look forward to partnering with brands to drive bold change and meaningful growth.”
“The appointment of this highly talented and experienced team in APAC is one more step on our journey to being a truly global brand transformation partner. The strategic importance and complexity of the APAC region demands a team with deep local and regional expertise who can decode ever-changing market dynamics and develop new strategies, products and services for our clients. I am thrilled to be welcoming Louise and the team into the business,” said Sam Hornsby, TRIPTK Founder and CEO.
In September, Havas Group tied up with Malaysia-based comms agency Invictus Blue. The partnership between the two aims to provide media and integrated requirements for Havas clients.
