Kuala Lumpur, Malaysia – Global communications company Havas Group has partnered with Invictus Blue, a communications agency based in Malaysia, to provide media and integrated requirements for Havas’ clients.
Having begun as one of Asia’s first global media companies in 1994, Invictus Blue today has a portfolio that includes some of the most established brands in Malaysia, across diverse sectors. The agency has a strong reputation and proven track record of creating work that challenges industry norms. Invictus Blue is also no stranger to partnerships with established global PR and media MNCs.
Gerald Miranda, Invictus Blue’s CEO, commented that they have always believed that collaboration with the right minds can lead to the greatest results. and they are delighted to be affiliated with Havas, which is one of the most dynamic agency groups in the world today.
“Havas being part of Vivendi, a global leader in culture, entertainment, media and communications, is a major differentiator in the marketplace. This means we think about culture, not just communications. Brands rightly have a role to play in culture as well as how they entertain, inform, and make positive changes to the world,” said Miranda.
Meanwhile, Alberto Canteli, CEO and chairman at Havas Group, Nordics CEE & Middle East, SEA, and North Asia, noted that Havas’ aligned vision of its ‘village’ concept is similar to what Invictus Blue has with their non-media services across social and content and the ethos of delivering meaningful media experiences to build meaningful brands – is what brought them together.
He further shared that the decision to enter into this affiliation agreement was made after a review of Invictus Blue’s impeccable track record in Malaysia. The company deeply understands local cultures and nuances and has a global outlook on consumer trends and the ability to apply cutting-edge tools. Invictus Blue satisfies critical criteria to leverage its global operations.
“In Invictus Blue, Havas has found a local partner to tap into the immense growth potential in the region, as the COVID-19 pandemic recedes into the background while optimism grows over its short to medium-term economic prospects, especially in Malaysia,” said Canteli.