India – Havas Creative India has been appointed as the creative agency for Eastman Auto & Power Ltd., a well-known name in solar energy, energy storage, and power electronics, to spearhead strategic brand campaigns aimed at enhancing visibility and driving growth in the Indian market.
The appointment follows a competitive multi-agency pitch, with Eastman Auto & Power selecting Havas Creative India as its creative partner to drive brand growth and boost visibility. This collaboration highlights Eastman’s commitment to expanding its presence in the Indian market, with a strong emphasis on sustainability and technological innovation.
As part of the mandate, Havas Creative India will manage Eastman’s brand communication strategy from its Gurugram office, crafting impactful narratives that showcase Eastman’s commitment to sustainability, technological leadership, and its pioneering efforts in last-mile e-mobility solutions, including e-rickshaw batteries.
The agency will also manage the media strategy for Eastman Auto & Power Ltd., employing a comprehensive, data-driven approach to expand brand reach and engagement in key markets. By leveraging data insights, Havas Media will optimise media planning and execution to drive measurable impact and boost brand visibility.
Sudham Ravinutala, chief marketing officer at Eastman Auto & Power Ltd., said, “In a series of impressive presentations, Havas emerged as the clear choice due to their bold, insightful, and value-driven approach. They looked beyond conventional creative strategies, deeply connecting with our brand’s core values and vision. With Havas, we have found a partner who not only understands our direction but is uniquely equipped to bring our journey to life in a way that resonates with our audience.”
Kundan Joshee, managing director at Havas Creative India, said, “The Last Mile e-mobility and solar rooftop solutions space holds immense potential and presents a very exciting opportunity to us. Our partnership will be aimed at delivering differentiated, meaningful work that resonates and aligns perfectly with the ambitions of a rapidly transforming, dynamic India. We look forward to creating platform-agnostic, relevant stories for Eastman Auto and Power that not just drive engagement but also make a tangible impact, helping us build a forward-thinking future, moving the needle on both brand and business.”
This strategic partnership aims to position Eastman as a leader in the global energy sector, with a focus on solar solutions, marking a key milestone in its commitment to innovation and lasting impact on India’s energy landscape.
