Sydney, Australia – DuluxGroup, a manufacturer of decorative paint, has appointed marketing agency Mediabrands as the agency of record in Australia.
Mediabrands has created a tailored agency offering, ‘TeamInspire,’ which will handle DuluxGroup’s full-funnel media strategy, planning, and activation. The team, split between Melbourne and Sydney, will be led by group director Felix Mason.
TeamInspire leverages Mediabrands’ expertise and tools across its portfolio. It will work on DuluxGroup’s brands, including Dulux, Cabot’s, Porters Paints, Selleys and Yates.
The collaboration between DuluxGroup and Mediabrands has already begun with the release of the Dulux Wash and Wear campaign.
Mediabrands’ appointment reinforces its strong offerings and capabilities in strategic partnerships, Mediabrands’ chief operating officer Geoff Clarke said.
“We are thrilled to be working with DuluxGroup to build its roster of premium brands; support its ambitious growth plans; and engage new audiences. DuluxGroup chose to work with us based on our broad expertise; a clear strategy that delivered its vision; and our clear understanding of the brand’s ambitions, as well as our appreciation for the nuances of the retail sector,” Clarke said.
“TeamInspire brings together some of the very best media experts from across the group and we have built a highly proficient team of craft-leading specialist that will deliver an outstanding and strategic media function for DuluxGroup,” he added.
Antoinette Tyrrell, group capability director of brands and digital at DuluxGroup, commented, “We are delighted to partner with Mediabrands at a critical time in our company’s growth evolution. Mediabrands ability to provide a custom-built service proposition for the DuluxGroup is a key factor in our decision. Not only will this allow each of our many brands to receive a custom-built service proposition, it also enables Mediabrands to apply learnings across each brand while delivering bespoke business outcomes. Ultimately this will lead to best-in-class solutions that drive real growth.”
