Australia – The Royal Agricultural Society of NSW (RAS), a non-profit organisation, has tapped Orchard as its digital agency of record.
Following a competitive pitch, Orchard is set to oversee RAS’ portfolio of brands.
Orchard is also tasked to lead RAS’ digital innovations including the Sydney Royal Easter Show, Sydney Royal Wine, Dairy & Fine Food Shows, and the Sydney Showground.
As the digital agency of record, Orchard will support RAS Foundation build sustainability and resilience in the area. The foundation provides scholarships and grants to contribute to education, training, and community development.
Frances Jewell, head of marketing at RAS, said, “Orchard’s proven expertise in digital innovation and their deep understanding of our mission made them the perfect partner for us. Their ability to merge creativity with strategic thinking and invent better outcomes will help us further our innovation and digital customer experience while supporting our efforts to build sustainable rural communities.”
“We are confident that Orchard’s forward-thinking approach will drive future growth, in particular the Sydney Royal Easter Show and our diverse portfolio of brands,” Jewell added.
“We are incredibly honoured to be chosen as the Royal Agricultural Society of NSW’s digital partner. This partnership presents a unique opportunity to leverage our expertise in digital transformation for one of Australia’s most iconic institutions,” Wai Kwok, chief executive officer at Orchard, commented.
“We’re excited to collaborate with the RAS team, driving innovation across their brands while celebrating and supporting their commitment to sustainability and community development in rural Australia,” Kwok added.
