Karachi, Pakistan — Media investment group GroupM announced the Pakistan launch of its AI-powered brand-safe influencer marketing solution, INCA during its latest virtual event. Leveraging GroupM’s remarkable scale, INCA connects brands to a vast network of reliable publishers and influencers to create and promote content in social channels that will drive brand engagement across digital platforms.
With the platform now entering Pakistan, clients in the country can now leverage the additional benefit of global expertise and run campaigns across YouTube, Instagram, Facebook, Twitter, and TikTok. Assisting these clients is INCA’s specialist teams in four regions and 30 countries who have created more than 2,500 campaigns with over 100,000 content pieces for more than 300 unique clients around the world.
INCA’s proprietary end-to-end AI-powered platform provides numerous useful offerings namely unique creator and audience insights, fraud detection, workflow tools, content amplification, and detailed campaign reporting dashboards. It leverages a proprietary algorithm that uses real-time data to source, curate, and match influencers and publishers to a brand’s campaign objectives to deliver the most credible partners and content for the greatest impact.
Naveed Asghar, CEO of GroupM Pakistan, commented, “We are thrilled about INCA’s launch in Pakistan. We look forward to helping brands scale up their digital campaigns through our best-in-class AI-enabled influencer marketing technology to guarantee not only effective marketing but also connect brands with relevant, authentic influencers and publishers.”
With INCA’s trusted and scalable solutions, the platform can accommodate publishers, influencers, and their content needs to be manually identified, screened, and managed to ensure quality and brand safety, as the trend of fake followers enabled by bots makes it harder to tell if an influencer is a genuine and valuable creator.
Ghulam Jillani, business director (INCA) of GroupM Pakistan, said, “Using technology to challenge norms is the route to change the landscape. INCA addresses these challenges to provide a trusted network of verified influencer partners and campaign management processes. With this step, we expect for the ecosystem to change in order for us to bring that change in Pakistan we have INCA at GroupM.”
Meanwhile, Ateeq Rehman, CIO of GroupM Pakistan, shared, “At INCA, we build genuine relationships between brands, consumers, and creators to drive business outcomes for clients and maximise returns on their digital spend. Influencer marketing is growing at a phenomenal pace in Pakistan and we look forward to implementing INCA’s influencer marketing solutions for our valued clients in this region.”
