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Tag: INCA

Huggies-and-INCA
Huggies doubles down on influencer marketing to spark convo on diaper quality
Posted on May 17, 2022
by Kathleen Murata
INCA and Huggies have selected two hundred nano and micro-influencers who had a dominant share of voice on more than 20 mom communities.
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Loan-Menuge-INCA
INCA appoints Loan Menuge as its new lead in Vietnam
Posted on May 11, 2022
by Kathleen Murata
The latest appointment will see Loan Menuge handling INCA’s overall business growth and customer success in Vietnam.
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GroupM rolls out influencer marketing solution platform INCA to Pakistan
GroupM rolls out influencer marketing solution platform INCA to Pakistan
Posted on February 25, 2022
by Teddy Cambosa
GroupM announced the Pakistan launch of its AI-powered brand-safe influencer marketing solution, INCA during its latest virtual event.
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GroupM-INCA-India-Influencer-Marketing-Industry
India’s influencer marketing scene on upward 25% CAGR trajectory by 2025
Posted on September 24, 2021
by Teddy Cambosa
The joint study by INCA and GroupM unveils a growing market for the influencer marketing scene in India.
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Xaxis-APAC-CEO-Business-Specialty-Business
GroupM expands Arshan Saha’s role to APAC CEO for Xaxis & Specialty Businesses
Posted on August 17, 2021
by Teddy Cambosa
Saha role's encompasses all business offerings by Xaxis in the APAC region, including other company offerings like INCA and Accelerator.
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GroupM’s tie-up with PH’s Tier One to make advertising more inclusive in esports
GroupM’s tie-up with PH’s Tier One to make advertising more inclusive in esports
Posted on May 21, 2021
by MARKETECH APAC
The field of advertising in esports has remained endemic sponsor-dominated, and the tie-up aims to make the practice more open to mainstream brands.
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Aravind-Menon-Xaxis-INCA-Malaysia-Managing-Director
Aravind Menon takes helm of Xaxis, INCA MY as MD
Posted on May 11, 2021
by Teddy Cambosa
Menon will help aid Xaxis and INCA strategies in Malaysia, using his collated 18 years of experiences in the industry.
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INCA-New-Zealand-Launch-GroupM
GroupM’s influencer marketing network INCA now afoot in New Zealand
Posted on February 26, 2021
by Teddy Cambosa
The New Zealand expansion of INCA by GroupM is one of the company's forays in expanding their presence across the Asia Pacific.
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MARKETECH APAC TOP 5 DECEMBER
Top 5 stories this December: brave marketing stunt from SG-based dog food brand clinches top spot
Posted on December 31, 2020
by MARKETECH APAC
Our last list for the year is in! Can you guess which APAC marketing stories claimed the top spots?
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Michael Woo and Andy Chung
GroupM pushes INCA into HK market expansion
Posted on November 24, 2020
by Teddy Cambosa
GroupM is continuing its APAC expansion by launching influencer marketing company INCA into the Hong Kong market.
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