Singapore – GoTo’s on-demand multiservice tech platform Gojek entered into a partnership with yuu Rewards Club and DBS Bank to bring exclusive loyalty rewards and benefits to its users in Singapore.
This collaboration will allow Gojek users across all service types, including discounted voucher trips, to be rewarded with yuu points when paying for their rides using a DBS yuu card or PAssion POSB debit card.
DBS yuu card members can now earn up to 37 points or 18.5% cash rebates for every $1 spent on Gojek rides. Meanwhile, PAssion POSB Debit Card members can get as much as 15 yuu points or 7.5% cash rebates for every $1 spent on the same service. On top of this, users of both cards are also eligible for an additional limited-time bonus reward when they complete their first transaction on Gojek.
Launching exclusively in partnership with DBS Bank, the collaboration will also see Gojek formally enter the loyalty space, providing rewards for users and paving the way for deeper long-term integration with yuu.
Lien Choong Luen, general manager at Gojek Singapore, said, “Gojek was built with powerful partnerships at its core, and the belief that together we will go far remains fundamental across GoTo. I’m delighted to be collaborating with industry leading partners yuu and DBS to go the extra mile for our customers and passengers – helping them to earn on their everyday spend by turning rides into rewards and rebates.”
“In 2019, we launched in the Singapore market with DBS as our preferred payments partner and we’re delighted to be further strengthening our partnership to launch loyalty rewards exclusively, initially for DBS yuu Card and PAssion POSB Debit Card holders,” he added.
Further commenting on the partnership, Sng Ren Yeong, CEO of minden.ai, said, “At yuu, we’re always seeking new ways to help consumers unlock greater value on their everyday spend. With Gojek onboard, yuu members will be able to stretch their dollars, not only across retail, food, and attractions, but also their daily commute. By partnering with a diverse ecosystem of like-minded brands, yuu is able to offer more options for consumers to earn while they spend and accumulate points at a faster pace.”
“As a leading on-demand ride-hailing service in Singapore, Gojek has always been progressive and highly-attuned, sharing the same customer-first philosophy as yuu, making this partnership a natural fit. We look forward to delivering more value to consumers alongside Gojek and DBS,” he continued.
Meanwhile, Anthony Seow, head of payments and platforms at DBS Bank Consumer Banking Group, said, “We are happy to deepen our longstanding partnership with Gojek, which has provided our customers more convenience when booking and paying for their Gojek rides via our PayLah! app.”
He further added, “with Gojek joining the yuu rewards ecosystem, DBS/POSB customers can now use their DBS yuu Card or PAssion POSB Debit Card, two of our most popular cards for everyday spending, to rack up more yuu points which can then be used to offset their Gojek rides, on top of their expenditure on groceries, F&B. Together with our partners, we will continue to explore new avenues to provide our customers with more rewards and privileges and help them to save more.”
