Manila, Philippines – Globe has launched its latest campaign, “Number Mo, Identity Mo,” urging consumers to prioritize SIM registration to safeguard themselves from online dangers.
The campaign aims to raise awareness about the significance of SIM registration in protecting one’s digital identity. The initiative adds a creative twist, emphasizing that a SIM is not just a number but an extension of one’s identity. By registering their SIMs, customers take a crucial step in safeguarding their digital identity from potential scams.
Yoly Crisanto, chief sustainability and corporate communications officer of Globe group emphasized the urgency of the issue and urged all Globe customers, including prepaid users, to register their SIMs before the deadline.
“Online safety is a pressing issue in today’s digital age. Through this unique initiative, we hope to drive home the point that our SIMs are a crucial part of our digital identity and must be protected,” said Crisanto.
Moreover, Globe’s SIM registration has been ongoing since December 2022, with various SIM registration drives conducted and will end by July 25.
Further, the campaign features popular celebrities Kuya Kim Atienza and Kiray Celis, whose online identities were humorously “hacked” by talented stand-up comedians and improv artists impersonating them.
Meanwhile, registration can be conveniently done via the GlobeOne app, Globe’s SIM registration microsite, or the GCash app for fully verified GCash account holders.
In the fight against online scams, Globe stresses that collective efforts are essential, and compliance with SIM registration is a significant step towards ensuring a safer digital environment for all.
