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Globe reintroduces #MakeITSafePH campaign to promote responsible, mindful online behaviour

Teddy Cambosa - May 18, 2023

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Manila, Philippines – Almost a year after it was launched, local telco giant Globe has reintroduced its #MakeITSafePH campaign to continuously promote responsible and mindful online behaviour across the Philippines’ internet space.

The campaign was first launched in June 2022, which has then gained support from various stakeholders, including commercial partners, the academe, and lawmakers.

The campaign also reintroduces the microsite for the campaign, which includes the ‘Cyberbullying Glossary’, which collects common terms and emojis used in such acts alongside real anecdotes where these were perpetuated. Globe later turned these terms into digital and physical flashcards to bring parents’ learning offline, also partnering with external organisations to demonstrate how seemingly-harmless terms or emojis can be used against children.

Moreover, the telco also launched two digital films on social media to encourage visits to the website. The first film, ‘Parents Social Experiment’, showed how parents find it hard to decipher words and emojis that kids today use for cyberbullying, and how learning this novel language may help them better protect their children. The second film, ‘Off to School’, emphasised the impact of cyberbullying on children’s physical and mental health.

Lastly, Globe tapped KonsultaMD, its telemedicine platform that recognizes the need for digital and mental health. For a more holistic approach, the #MakeITSafePH site provides access to free mental health consultations via KonsultaMD for families who have experienced or are experiencing cyberbullying. 

Yoly Crisanto, chief sustainability and corporate communications officer at Globe Group, emphasised the importance of teaching online safety and responsibility to protect the youth’s mental health.

“The family serves as the ultimate safety net against cyberbullying. We want to equip parents and guardians with the necessary tools and knowledge to provide a safe and responsible online environment for their children. We hope to promote digital well-being among the youth by emphasising the crucial role of families in protecting young people from the harmful effects of cyberbullying,” she said.

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