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Globe joins Publicis Groupe’s ‘Working With Cancer’ initiative to combat cancer stigma and support employees

by MARKETECH APAC

-

July 9, 2024

Philippines – Globe has joined the ‘Working With Cancer’ initiative, coordinated by multinational advertising and public relations agency Publicis Groupe and aims to eliminate the cancer stigma and provide more assistance to employees afflicted by cancer. 

The initiative urges corporate executives to take the lead in eradicating the stigma and uneasiness that cancer patients experience at work and in fostering a supportive environment for those who most need it. This is in line with Globe’s mission to give its workers all-encompassing support and care so they always feel safe and appreciated. 

Globe has committed to a five-point action plan, which includes understanding and implementing policies and programs to support affected employees, raising employee awareness of the commitment, fostering workplace conversations about the disease, tracking progress, and continuously learning and improving support measures. 

Renato Jiao, Globe’s chief human resource officer, emphasised the company’s emphasis on preventive measures, such as yearly physical exams for early detection and preventive care, in order to preserve the health and wellbeing of its workers. Along with launching health education and awareness initiatives, Globe is always looking for new and creative ways to meet the medical requirements of its employees. 

Nearly half of the estimated 9,000 cancer deaths in the Philippines each year are thought to be premature or avoidable, according to the government think tank Philippine Institute for Development Studies in 2023. Additionally, the nation reports about 25,000 new instances of cancer annually. 

Speaking about the initiative, Ernest Cu, Globe president and CEO, said, “Globe is a highly focused entity when it comes to employee welfare. We hope to set an example for the rest of the community in terms of supporting employees in this situation. My hope is that by bringing this issue to the forefront and to public awareness, we’ll be able to raise funding and draw more attention to it.” 

He added, “Aligned with our commitment to Alagang Globe, we promise to handhold our employees throughout their entire journey with us. Our care is a constant presence, and we continuously prioritise their comprehensive well-being and growth, especially their health.” 

Meanwhile, Paolo Borromeo, AC Health president and CEO, stated, “AC Health is deeply honoured to build on our longstanding partnership with Globe, which reflects our shared commitment to elevating healthcare for their employees. Through programs like Working With Cancer, we are dedicated to providing comprehensive care and support to employees facing cancer, ensuring they receive the best possible treatment and assistance throughout their journey.” 

Lastly, Arthur Sadoun, Publicis Groupe CEO, said, “Today you are joining over 1,700 companies all over the world who are committed to build a more inclusive, more supportive workplace for all of those impacted by cancer and their families. I cannot thank you enough for joining us in this journey. We are so proud to have Globe by our side and signing the pledge is just another example of your exemplary company culture, always investing in your people and their well-being.” 

Related Tags Philippines Globe Publicis Groupe initiative Cancer Cancer Awareness Working With Cancer
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