APAC – Global creative agency Amplify has expanded their global presence with the introduction of ‘Amplify Activate’ across the Southeast Asian(SEA) region, with an extensive network of over 10,000 creators.
With the company establishing roots in Singapore way back in 2020, they’ve set to expand with Amplify Activate, opening new offices in Thailand, Vietnam, Malaysia, Indonesia and the Philippines, bolstering their regional team to 40 employees.
This expansion includes six key hires for Amplify including Jac Solis, previously employed at VIVA Entertainment, as SEA head of operations; JP Bravo and Mariz Ortega as campaign managers for the Philippines; Hannah Tran as campaign manager for Vietnam; Umar Azis as campaign manager for Indonesia; and Nanthapak Kamolchortpreecha as campaign manager for Thailand.
Tom Maynard, founder of Amplify, said, “We are excited to expand our global presence and establish a strong foothold within Southeast Asia. We’ve previously managed large scale social media campaigns across the region, and we’re ready to cement ourselves as APAC’s go-to for influencer management.”
Meanwhile, Alex Reid, co-founder of Amplify, added, “By expanding internationally, we’re opening up new opportunities for content creators and brands to produce some amazing content and build communities. This is a big step for us, and we can’t wait to bring our products and services to clients throughout the region.”
Speaking on his appointment, Solis commented, “I’m thrilled to be leading Amplify’s expansion into new markets in Southeast Asia. This market is expanding rapidly and I’m looking forward to working with each territory’s best content creators and seeking out new opportunities for creators and brands to connect and reach new audiences.”
The move marks a major milestone in the company’s growth, with goals for Amplify to be the leading influencer marketing agency across APAC. Amplify Activate is set to build on Amplify’s continued business efforts in SEA, as well as to continue their efforts and initiatives for the creator-economy.